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New Larger TVs Favor LCD Over Plasma
Information Week is carrying a Reuters story examining the shift towards LCD technology in recent large-screen television models. Though some analysts acknowledge that plasma displays have faster response times over large surfaces, the industry seems to be betting that consumers will prefer higher resolution images over time. From the article: "CPT's Wu agrees that plasma panels, especially 50-inch and larger ones, do excel LCDs in some aspects of picture quality, but he says the sheer size of the LCD camp will help LCD panels overcome whatever drawbacks they have in a timely manner ...With the 40-inch-class market gradually taken over by LCD TVs, plasma models need to migrate to the market for 50-inch TVs and above, but demand is not as well developed there, analysts say. 'The United States accounts for more than 70 percent of demand for 50-inch plasma TVs and larger. In other words, there is virtually no 50-inch-class plasma TV market outside the United States,' DisplaySearch director Hisakazu Torii said."
It may not be a factor in the US market, but here in Europe plasma's have a bad reputation because of their energy consumption.
Household equipment is rated in the shops on an energy efficiency scale, and LCD screens score much better than plasma.
Furthermore, plasma has a tendency to burn in. Of course every manufacturer and salesman will tell you that "this is no longer true", but once the problem has happened they are not so firm in their statements anymore.
This causes trouble when watching 4:3 transmissions in true 4:3 format (rather than stretched to 16:9).
It also sometimes causes station logos or newstickers to burn in.
I'm not very much of a television watcher, but I do sometimes have friends over to watch movies and such. I recently picked up a projector, and now have a 100ish" display that becomes a blank wall when I'm not using it.
I'm pretty happy with it, projectors are hardly a specialty item any more, and I doubt it was significantly more expensive than a 50" plasma or lcd television. So I'm having a hard time seeing why anyone who wants a big display would ever purchase anything other than a projector.
Is there something here I'm missing?
I understand the arguement for LCDs, but "Plasma" just sounds so much cooler. In order to make sure that LCDs are the winnning technology, I propose that companies who make LCDs start referring to their displays as "Liquivision" TVs and high-def LCDs as "Extreme Liquivision Plus".
Also, they should put racing stripes on them.
LCD burn is fixable. Make a screen-sized white image and a screen-sized black image and run a slideshow of them alternating for a few hours. This basically 'flexes' the light-blocking bits in each subpixel and gets them unstuck. I used to work at Philips and that's how we fixed it on any of the monitors in the office.
I can attest to this actually being true for Plasma screens as well (though it works for slightly different technical reasons obviously). I came across this solution when I found this article on Apple.com when searching Google for more information on what to do about "burn in". It's not quite the as same burn in as on CRT monitors in that it seems to be readily reversible, the trend seems to be to refer to it as 'persistence', though that may be in part because 'persistence' doesn't sound as scary to consumers.
;), like a new high end laptop.
I get burn in on my Plasma (a 50") after watching BBC News 24 (which has a large bright red box with the news logo and time on it in one corner) or when leaving my PVR menu on screen for a few minutes or leaving it outputting my Mac Mini desktop for some time (the bright icons in the Dock tend to burn in). As per the manual, if I watch another channel - particularly something bright - it goes away quickly. How quickly it goes away depends how long it was displaying the image (I think that's actually stated in my manual too).
Plasma does seem much more susceptible to "burn in"/persistence than LCD, but for the moment Plasma displays are the only way to go if you are looking for a large set (because you simply can't by very large LCD's). Plasma sets are also typically quite a bit cheaper, which makes them attractive. Lastly, they are also brighter than both back projection displays and LCD displays - my Pioneer Plasma is brighter than my old 1,500 UKP Sony CRT! Plasma sets seem to be the only ones that are able to deliver a bright picture, even with bright direct sunlight bouncing right off them (not a major selling point perhaps, but I was impressed).
I completely expect LCD displays to ultimately take over from Plasma's though. They are (potentially) a fair bit sharper, and they don't generate nearly as much heat - having the Plasma TV on is quite literally like having a radiator on in the room - particularly if it's a bright image, it gets as hot as the bottom of my PowerBook G4. It's just a matter of time before they can be made cost effectively at large sizes with little to no defects. If I was looking for a second (smaller) display I would definitely consider an LCD as it is. That said, I still expect Plasma TV's will be around and selling well for another 5 years yet (not least because it's much better than back projection and it's still kicking around).
I'm not surprised the US is the only real market for large displays. Not only do people have larger houses in the US (than say in Europe or in Asia) - you shouldn't really go bigger than about 42" unless you have a decent sized room -, and have more disposable income (due to lower taxation) but things like electronic goods are just so much cheaper (down to due to a combination of low taxation and economy of scale, I assume).
e.g. The cheapest price for my 50" Pioneer Plasma on Froogle (or indeed anywhere else) in the UK was ~3,500 UKP (with near identical pricing in stores on the continent). It a bit more expensive than most, as it's noticeably above average in terms of picture quality. At current exchange rates, that's over 6600 USD. When searching US stores in Froogle it was not only less than 3,500 US Dollars it was more like 2,000-2,800 (just under 1,500 UKP). Definitely worth a weekend trip to NYC if you are looking for something similarly expensive (but more portable