Slashdot Mirror


Third Place Is Fine By Nintendo

anaesthetica writes "The New Yorker writes that Nintendo is fine with third place. Between Sony and Microsoft both trying to build the most comprehensively next-generation console, and barely breaking even in their efforts [Zonk: Though that's changing for Microsoft], Nintendo has decided to go a different route. Wii doesn't have all the bells and whistles, but it focuses on simple fun playing games — a strategy which turns out to be much better for Nintendo's bottom line and stock prices. From the article: 'A recent survey of the evidence on market share... found that companies that adopt what they call "competitor-oriented objectives" actually end up hurting their own profitability. In other words, the more a company focuses on beating its competitors, rather than on the bottom line, the worse it is likely to do.'"

2 of 368 comments (clear)

  1. rick romero? by Lehk228 · · Score: 0, Troll

    in other news the sky has been discovered to be blue, and grass green. no news yet on the study to determine wetness of water

    --
    Snowden and Manning are heroes.
  2. Re:One man's treasure... by paedobear · · Score: 0, Troll

    Perhaps he lives in Japan (where wii sports isn't bundled) or EU/Aus (where Wii and 360 are about the same price, as are the games) - though the wii has yet to launch in either of those territories.