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Zune Sales Not So Bad After All

Posted by samzenpus on from the on-second-thought dept.

pyrbrand writes "Despite the iFanboy jabber that Zune sales were horrific, CNN has a story to the contrary. Turns out Zune was the #2 Digital Audio player in its first week of sales. Not a bad start for the challenger to the iPod throne. As others have pointed out the Amazon sales rank may have been thrown off by Zune sales being divided between the three colors."

2 of 366 comments (clear)

  1. Re:divided sales by febuiles · · Score: 0, Redundant

    Then all 3 (?) different Zune models would be 3 diff. products too. (didn't read TFA)

  2. Re:divided sales by ergo98 · · Score: 0, Redundant
    These would be good sales for a new company, but for an established behemoth with the clout of Microsoft, and given their goal of producing an "iPod killer", this is a pretty lame showing.

    This result is a disaster when you consider that a lot of people interested in the Zune would have delayed their purchase until the release, so the first week should have seen the Zune on top of the sales charts as the initial demand was satisfied, then tapering off to a more realistic position. To start so low, on the other hand...what a complete disaster.

    This demonstrates again that despite all of Microsoft dominance in some markets, and their huge war chest of cash, and their willingness to spend like drunken sailors in a red-light district to try to muscle in, they certainly aren't a guaranteed success. In fact they've generally had disaster after disaster trying to enter markets like this, and it's surprising that shareholders have yet to say "Jesus...just stick to OS' and productivity suites and quit throwing our money away".

    Of course you can't convince some people. I was at a lunch the other day where a couple of MS "fanboyz" (the sort that thinks everything that Microsoft produces is gold) were going on and on about how awesome the Zune was going to be. Of course they referenced Microsoft's cash hoard, which just must ensure that they're going to keep going until they win!