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Apples Are For Grannies?
RoboJock writes "So much for Justin Long — the young, hip 'n' trendy face of the Apple Mac (as seen in the 'Mac vs. PC' ads) is even further removed from the average Mac owner than everyone suspected... By three or four decades. According to research discussed at Silicon.com, 'nearly half of Mac owners are 55 and older — that's almost double the share for average home-PC users.' It seems the young guns don't have the extra cash to stump up for smooth shiny aesthetics." From the article: "For the digital youth, high-street box shifter Gateway is the brand of choice, taking the number-one slot among PC buyers aged between 18 and 25. Dan Ness, principal at MetaFacts, said in a statement: 'Apple can claim long-time loyalists but its future among the young technoliterati is an interesting dynamic.'"
In Korea only old people use Macs on the internet.
CBS has long been the butt of jokes due to its geriatric-skewing demo. Looks like Apple now knows where they should concentrate their ad dollars.
Of course, with Justin Long leaving. I'm waiting for the commercials where they have Wilford Brimley saying "hi, I'm a Mac."
- Greg
Start a happiness pandemic
...Real Men (TM) fabricate their own microprocessors and bootstrapping code.
An Indian-American Hindu committed to non-violent thought/speech/action alarmed by the global explosion of radical Islam
I have car and health insurance, but I must admit insane insurance is new to me. I hope I don't ever need it.
Uh oh, I just had a thought. Maybe I DO have it but I'm just crazy enough to believe I don't. But wait, I'd be richer than I am now. Unless my wife is stealing from me!
Holy shit, I'm going to have to watch her a lot more closely from now on, and get the mail myself.
Has this happened to anyone else?
If moderation could change anything, it would be illegal.
They look slightly less Brilliant, however, in the long term when their customer base starts dying of old age.
They should open source Mac OS X, or at least let Dell sell it. That would fix everything.
Take the cheese to sickbay, the doctor should see it as soon as possible - B'Elanna Torres, "Learning Curve"
Hey, I've still got a dashiki and beads . . . somewhere, I think. At least I don't remember throwing them out. They're still hip, aren't they? Found myself watching that AARP auto insurance ad the other day and thinking, "Doesn't apply to me. I'm not that. . . Oh. Fuck."
Aaaaaaaaaaaanyway, although I've got Linux running on a box I assembled myself with some hardware attached that a hand built myself, I set up my mom (whose oldest grandchild is 26) with a Mac.
Didn't cost her a dime, 'cause it's the "kids" who set up granny with a Mac. They know it's a granny box.
And it's not the baby boomers who are grandparents anyway. They aren't that . . . Oh. Fuck. Nevermind.
KFG
I just bought an iMac for my 4 1/2 year old. Now it all balances out, right?
No. But, if you buy a Mustang, your penis will grow six inches longer.
I'd rather they use blatant sex to sell stuff..... period. ;)
In Soviet Russia, Macs use old people on the internet.
This is my sig. There are many like it, but this one is mine.