EA Forms Wii-Centric Studio

Despite analyst assurances that there would no longer be many console exclusives, EA is forming an entire studio for Wii titles. Larry Probst revealed this tidbit in a very interesting interview with Newsweek's N'Gai Croal. They've since acquired Headgate studios, rebranding it EA Salt Lake. From the article: "I don't think the Wii is going to be any different than all the other Nintendo platforms. Nintendo is going to have a very significant market share, and all the third party companies are going to have market shares that are single-digit or low double-digits. We think that we can be very competitive in that environment. We don't have any expectations that we're going to have a 30 percent market share, as we have had on Xbox 360, on PlayStation 2, or what we're targeting on PlayStation 3. But I think we can have a meaningful market share on the Wii platform, and be in the number two position behind Nintendo."

Comments

EA Has A Million Little Studios

[Anonymous Coward]

EA has a million little studios all over the world. Even if you already know that EA is a big company, the number of little studios the company continuously is buying or setting up is staggering. So this is a pretty meaningless 'development'. It is pretty much the equivalent of a smaller company hiring or making one employee their 'Wii guy'.

There has been some friction inside EA with the Wii, most people want to focus on the PS3 and think the Wii is a distraction. So letting a small group focus on Wii specific stuff is a good option and lets the people at RS and the other main campuses focus on their PS3 titles.

Re:I thought...

[Phisbut]

I was originally going to say that I thought Ubisoft was aiming for number two, but that was meant as number two behind EA.

Ubisoft wants to be number 2 globally, which is for the Wii, PS3, Xbox360 and PC combined. In that combined market, EA is first. However, on the Wii (or GameCube, or NDS, or GBA, or just any console made by Nintendo), Nintendo is by far and beyond the first developer, and I truly doubt anybody will ever catch up to them. Even EA can't make something as successful as Zelda, Squeenix either.

Even if there is extensive 3rd party support for the Wii, 4 Nintendo franchises will sell more than 50% of all software : Mario, Zelda, Metroid and Pokemon. Final Fantasy and Madden can't even dream to get that big a market share.