Citigroup Plans Thumbprint ATMs For India's Poor
Brad Lucier points out
a Financial Times report (carried by MSN Money) that Citigroup is rolling out a network of biometric ATMs aimed at illiterate Indian slum dwellers. From the article: "The machines will recognize account holders' thumbprints, eliminating the need for a personal identification number, and will have color-coded screen instructions and voiceovers to help guide them through transactions... Though India's population exceeds 1 billion, Citigroup estimates that there are only about 300 million bank accounts in the country... 'It's not a philanthropic exercise,' [PS Jayakumar, a Citigroup business manager in India] said. 'For it to be sustainable, we should break even and make a little bit of money.'"
That's what I was thinking. This is a country where beggars routinely have limbs amputated by their 'pimps' to get more sympathy from tourists.
Being a former Citi employee, I can say I don't have a whole lot of confidence in this. Citibanks own internal biometric attempts have been disastrous, and this was in a controlled population of 4000 in one off their service centers. Half the time the biometric readers wouldn't acknowledge the thumbprints as being valid, some people were able to use other login ID's with their own thumb prints, and that was if and when the readers themselves were even working. They had limited success, and I believe they even abandoned the project. Considering that fiasco, I am surprised that they would proceed to a much wider audience.
Considering these results I don't think chopping off thumbs will even be necessary...