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Yahoo Pushing IE7 On Firefox Users

Posted by kdawson on from the buy-my-free-browser-please dept.

El Lobo writes "Looks like things are heating up again in the browser wars. Google has been openly supporting Firefox, so now Yahoo is displaying a new feature on search results pages for FireFox users. It appears that Yahoo is pushing downloads of IE7 from Microsoft and including itself as the default search engine installed in the file menu area." I got the invitation to download IE7 when running Firefox on a Mac, and even when running IE5 under CrossOver; but not when running IE7 under Parallels.

1 of 300 comments (clear)

  1. Search-Market Consolidation and Free Market by reporter · · Score: 5, Interesting
    When a market reaches maturity, the numerous competing firms consolidate into a small number of major competitors. Consider the personal-computer market. It once had numerous strong competitors: AST, Gateway, Compaq, Dell, HP, IBM, etc. Now, there are only a few major players: HP, Dell, and Lenovo.

    The same happened in the market for 0x86 processors. The market once had numerous strong competitors: AMD, Nexgen, Cyrix, Centaur, and Intel. Now, there are only 2 major players: AMD and Intel.

    The search market is facing a similar consolidation -- in 2 phases. The market once had numerous strong competitors: Microsoft, Google, AltaVista, Yahoo, AskJeeves, etc. After the first phase of consolidation, there are 3 major players: Microsoft, Yahoo, and Google. Now, the market is entering the second phase of consolidation. Like the personal computer, the search tool is a commodity product with almost no product differentiation. A search on Yahoo works just like a search on Microsoft Live. Why do we need 3 essentially identical products on the market?

    The market appears to be consolidating into (1) Google being the major player and (2) the merger of Microsoft and Yahoo being the minor player. The recent loss of search market share from Yahoo to Google is also nudging Yahoo into being acquired by Microsoft.

    Yahoo is leaning in that direction by giving preference to IE7.