Take-Two Signs In-Game Ad Deal

Gamespot reports that publisher Take-Two Interactive has signed a deal with the Double Fusion company for in-game ads. The company has been signed on for somewhere around nine of titles in 2007 and 2008. From the article: "'With respect to dynamic ads, we can only serve dynamic ads as platforms authorize that,' Double Fusion CEO and president Jonathan Epstein told GameSpot. 'And right now, Sony and Nintendo, who have been very busy launching platforms, are still formulating their policies in that regard. So our arrangement is contingent on those platforms authorizing in-game advertising in the first place, and then authorizing Double Fusion as a vendor. We're hopeful that during the time of the deal... we'll see such authorizations and approvals.'"

Comments

Re:Worrying

[cliffski]

As someone who once had the toe-curling job of implementing in-game ads for a game (shudder), I can 100% cast-iron pledge an assurance to you, that if you had ads on loading screens, the minimum duration of that loading screen would be hardcoded in the game and written explicitly into the advertising contract, regardless of what spec your PC was.
They would probably also want assurances that the art assets, sounds and code for displaying the ad was sufficiently encrypted to make it difficult to remove, AND contractually oblige the developer to automatically replace any such 'cracked' ads detected by any patches.

Yes, they really are that fucking evil.