AMD Announces 65-nm Chips, Touts Power Savings

Several readers wrote in about AMD's entry into the 65-nm manufacturing generation. The company introduced four chips to be manufactured with 65-nm process in the first quarter of 2007 to replace existing 90-nm chips in their lineup. AMD is playing up the power economy of its line, claiming that even its existing 90-nm parts consume less than 50% the power of Intel's Core 2 Duo, averaged over a typical day's usage, while the new 65-nm chips will be even stingier with power. Next stop, 45-nm. The article says that AMD has a goal of catching up within 18 months to Intel's lead on the way to 45-nm technology.

Comments

Re:Idles at 3.8W?

[joshetc]

Extremely nice. Most people dont account for the integrated memory controller reducing the power consumption of the northbridge either. As a whole Turion notebooks should be extremely power stingy.

Re:18 months is, like, a generation

[LehiNephi]

AMD has consistently been a step behind Intel in the die-shrinking competition. The fact that AMD's chips run as cool as or cooler than their equal-performing Intel counterparts even at the larger process is a credit to good engineering.

Of course, since Intel will also be moving forward over the next 18 months, they might end up still in the lead. Making a huge turnaround like they did (from Netburst to Core) in such a short time is remarkable. Creating an architecture and setting up the process and designing a generation of chips takes a looooong time. Kudos to Intel for that. Now the ball is in AMD's court, and they have to respond.

At the high end, of course, Intel rules. What about processors that normal people buy?

I was recently looking at a Core2Duo review, and noticed something interesting. At each brand's bottom end (E6300 vs. X2 3800), Intel outperformed AMD. The problem in my mind, however, is that Intel's bottom-end starts at a higher price point than AMD's. Very smart marketing move by Intel. However, If you match the processors price-to-price, the E6300 matches up against the X2 4200 (both currently around $180), and there is relatively little performance difference. In other words, the price/performance metric really isn't in anyone's favor.

Another smart (but a little slimy) marketing move Intel has made is in the power dissipation numbers. AMD quotes their CPU's maximum dissipation, and Intel quotes a power figure for some arbitrary (under 100%) CPU load. Intel looks good here....until you actually measure a system's power draw at the outlet, and find that again, there's not that much difference. This may (and probably will) drastically change as AMD's 65nm parts get out, but we'll have to wait and see.