Consumer Ad Blocking Doubles

Dotnaught writes to tell us about an InformationWeek article reporting that, according to a Forrester Research report, consumers are fed up with ads. From the article: "In the past two years, the number of consumers using pop-up blockers and spam filters has more than doubled.. More than half of all American households now report using these ad blocking technologies to block unwanted pitches... Today, 15% of consumers acknowledge using their digital video recorders to skip ads, more than three times as many as in 2004." The study would have been more meaningful if it hadn't conflated spam blocking with ad blocking.

Comments

Re:How is this a new thing?

[Sunburnt]

"Gee, and I thought it was just a funny show that people tuned in so they could laugh for half-an-hour."

That's understandable, seeing as you obviously have no experience with the television industry, nor even the faintest idea of how it functions. Live a little, study some marketing, then get back to me. Ignoramus.

Re:How is this a new thing?

[Reality Master 101]

That's understandable, seeing as you obviously have no experience with the television industry, nor even the faintest idea of how it functions.

Sorry, I didn't realize I was conversing with a high-level television executive, clearly responsible for ground-breaking productions. ::rolls eyes::

When you graduate from college and actually live in the real world for some amount of time, maybe you'll have more than the faintest clue about how the world works. Ah, to be young again and live in absolute certainty that all of life has simple answers... I remember those days.