Consumer Ad Blocking Doubles

Dotnaught writes to tell us about an InformationWeek article reporting that, according to a Forrester Research report, consumers are fed up with ads. From the article: "In the past two years, the number of consumers using pop-up blockers and spam filters has more than doubled.. More than half of all American households now report using these ad blocking technologies to block unwanted pitches... Today, 15% of consumers acknowledge using their digital video recorders to skip ads, more than three times as many as in 2004." The study would have been more meaningful if it hadn't conflated spam blocking with ad blocking.

Comments

What?

[RAMMS EIN]

``according to a Forrester Research report, consumers are fed up with ads.''

And I'm fed up with hearing about it and not knowing what it means. What _are_ these "ads" people are talking about?

Re:spam or not, it's all bad

[Sunburnt]

"Though I do welcome them every once in a while, when they enable me to take a leak without missing a bit of a lengthy movie."

You need to upgrade to DVR, friend. It enables you to take a shit without missing any of the film.