Consumer Ad Blocking Doubles

Dotnaught writes to tell us about an InformationWeek article reporting that, according to a Forrester Research report, consumers are fed up with ads. From the article: "In the past two years, the number of consumers using pop-up blockers and spam filters has more than doubled.. More than half of all American households now report using these ad blocking technologies to block unwanted pitches... Today, 15% of consumers acknowledge using their digital video recorders to skip ads, more than three times as many as in 2004." The study would have been more meaningful if it hadn't conflated spam blocking with ad blocking.

Comments

Re:DVR FF animation in future?

[Gordonjcp]

TV ad producers have been doing this for a while - advert spots that only look right when you fast-forward past them. They were fairly common on ITV and Channel 4 in the UK for a while in the 80s, but seem to have fallen out of fashion.

Re:And I thought...

[ross.w]

You're in the wrong country.

The ABC here in Oz doesn't have ads (at least never in the middle of programs, and in between shows only to promote their other shows)

Same with the BBC in the UK, except here in Australia we don't have the licencing system. Problem with that is the Govco here cuts the ABC's budget whenever they say something it doesn't like. Can't do that to the BBC.