Consumer Ad Blocking Doubles
Dotnaught writes to tell us about an InformationWeek article reporting that, according to a Forrester Research report, consumers are fed up with ads. From the article: "In the past two years, the number of consumers using pop-up blockers and spam filters has more than doubled.. More than half of all American households now report using these ad blocking technologies to block unwanted pitches... Today, 15% of consumers acknowledge using their digital video recorders to skip ads, more than three times as many as in 2004." The study would have been more meaningful if it hadn't conflated spam blocking with ad blocking.
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Jake Chaney Stanley_romano@wsaccess.com
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2:59 pm (3 hours ago)
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The letter was reluctantly produced and as I handed it to the old lady
No, just a student of marketing and cognitive psychology, with family in the production industry and a partner who has worked with television focus groups. Sorry, I didn't realize I was conversing with someone silly enough to think that anything I've been saying is some kind of secret known only to "high level television executives," since any marketing intern at a major network could explain these things (and would be more likely to.)
The problem is that what you're saying is crap. Of course they use focus groups -- but you seem to think this means it's some sort of programming of people, rather than (duh!) figuring out what shows people like and what they don't. That you can reduce human behavior to such simplistic concepts tells me that you know zip about cognitive psychology. Either that, or you have some idiot professors putting nonsense into your head.
What an asinine thing to assume about a 26-year-old military vet.
Oh, well, if you're TWENTY-SIX... sheesh. Normally an arrogant personality like yours doesn't lose their youthful arrogance at 26. Maybe by 36, but we'll see.
I want to be so old that I feel inclined to write off anything I don't understand as the product of inexperience whenvever it seems to run counter to my well-established worldview, and with a "simple answer," something really uninformed like "I thought it was just a fun show." It seems to work for you.
I'm always willing to modify my understanding of things, but so far, you haven't given me any rational arguments, only paranoid rantings. Sorry, but cynicism is not a replacement for logical thinking.
Sometimes it's best to just let stupid people be stupid.
talk about beating a dead horse, lol, the previous poster is completely clueless how the world works I guess,.. Alchemy: i would imaging that all over te world the more things differ the more they staty the same: someone produces a show, it has to be paid for, it has to make money, it has to be carried by carriers (i.e. cable tv), it has to make money for the owners, so the money has to come from somewhere in the end, either the government, private funding, or "a little word from out sponsors"... sheesh..