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Apple Console Rumour Resurfaces
1up has commentary on speculation from an industry analyst, which GamesIndustry.biz has published. Prudential analyst Jesse Tortora gesticulates wildly in the direction of renewed interest by Apple in the games market. From the GI.biz article: "We think the videogame market represents a distinct possibility for Apple, especially considering that it recently announced the availability of videogames for its iPod through its iTunes store ... The game console device could be morphed out of some combination of the MacMini and iTV, while the handheld player could be developed as an enhancement for a future version of the widescreen iPod."
The only way I see Apple getting into the console business is *after* they've taken the living room by storm with their other media offerings (iTV, etc.). Exactly the opposite of the way Microsoft and Sony are doing it.
Insisting on "correct" English is like saying that there is only one, definitive recipe for chili.
"As the article mentions, Apple makes it's money from hardware (unlike everyone else who IS actually in the gaming market)."
Last I checked, Sony and Microsoft were making hardware, too. The profits do come from the games. The game developers receive those profits and the hardware developers get a large cut. How many games do you see out there that are developed solely by the hardware manufacturer?
Apple has a brand, a very popular one right now. If they can tie their gaming platform to the iPod it will definitely get their foot in the door. If Apple enters gaming it most likely won't be to compete head on with the 360 or PS3, at least to start. As Nintendo has shown with the Wii, you don't need to have cutting edge graphics or processing speed, you need an innovative idea. And although a lot of us do not like to admit it. Apple has been an incredible innovator in the past few years and their products are highly desired in the areas that they focus on. I guarantee that Sony, Microsoft, and Nintendo have already considered Apple in their gaming business strategies.
There are many tongues to talk, and but few heads to think. -Victor Hugo
I think they're smarter than that. They wouldn't go after an entrenched market, where they have no particular skillset advantage, especially one that you need to throw tons of money at to get a foothold. Gaming has been done, by many more qualified competitors.
I wouldn't be surprised if they offered a few simple games, for the casual gamer, on a device like the iTV. Similar to what they do for the iPod. But, I wouldn't call that going after the gaming market, any more than I would call the iPod a GameBoy/PSP competitor.
As Nintendo has shown with the Wii, you don't need to have cutting edge graphics or processing speed, you need an innovative idea.
This is certainly true, and your observation almost touches upon an interesting parallel.
In some respects, Nintendo is the Apple of the console world. They produce quality hardware in an attractive package. They rely on interesting, well integrated features to sell their hardware. The Wii even looks like a MacMini on its side.
I wouldn't suggest that Apple couldn't do as good a job as Nintendo. But is there really room for both in the market? Especially when on considers Nintendo's (and presumably Apple's) target audience? If Apple made a compelling feature, Nintendo would be forced to retaliate with another. Ideas are a scarce resource, and I doubt Nintendo or Apple has a large enough cache of them to avoid lame gimmicks. Kids might be fond of gimmicks, but grown ups usually aren't.
In the end, this would erode both brands.
After all, I am strangely colored.
After the cell processor was more or less confirmed to win the battle for the console, but before Apple announced the switch to Intel this move seemed like a no-brainer. A virtual Nintendo console built into every mac would have been a real win. Now, however, the development for both the Wii and the Mac virtual console might be too hard. If Apple, Nintendo, and Sony were willing to shake hands in order to deliver a combined kick to Microsoft's groin they could to it as follows: build a single development platform on top of OpenGL and similar technologies that allow a game developer to target the Wii, Mac, Linux, Windows, and PS3 with minimal effort. Promote it like hell and hand it out to every college student everywhere. All the players are already behind OpenGL in one way or another. This would have a similar, but more widespread effect and threaten some of MS's lock-in with respect to their crown jewels (Windows). But then I've always been one of those "a strong offense..." types.