Troubling Times for Chinese DVD Standard

Turtlewind writes "China's second largest home electronics retailer Suning announced today that it will stop selling new EVD products. This blow for China's home-grown video disc standard comes just days after some of China's largest DVD player manufacturers flatly denied claims by EVD Industry Alliance secretary general Zhang Baoquan that all the alliance's members would stop producing DVD equipment by 2008. The EVD standard — which was discussed on Slashdot back in 2003 — uses different encoding technology to avoid the license fees on DVD equipment. Unfortunately for EVD's backers, which included the Chinese government, the new standard failed to take off in the face of China's large existing DVD market."

Comments

This story is a startling contrast to this one ...

[bestinshow]

http://www.reghardware.co.uk/2006/12/07/china_unve ils_54_evd_players/

The pitch now is that EVD will not be an alternative to DVD but its successor - essentially it's been repositioned as an alternative to HD DVD and Blu-ray Disc. Technology provided by London-based New Media Enterprises, which has been touting a format it calls VMD (Versatile Multi-layer Disc), to provided a storage capacity sufficient for HD content but read using standard red lasers rather than blue.

To get it there, some 20 CE vendors yesterday unveiled 54 EVD players, China's Xinhau state news agency reports. Among the suppliers were the Haier Group, one of the world's biggest white-goods makers, and TCL Group, which manufactures kit for France's Thomson, owner of the RCA brand.

Is any one suprised?

[Thansal]

You are attempting to replace an item that is heavily entrenched in consumers' mindshare and financial investment with something that offers no real benefit to the consumer? And we are suprised this failed, why?