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Sony Behind Fake YouTube Viral Campaign

Posted by Zonk on from the you-are-not-'street'-sony dept.

Wowzer writes "Sony is up to the same old tricks again. Following in the footsteps of their fake PSP Graffiti campaign, Sony has hired marketing company Zipatoni to set up a YouTube-based viral marketing scheme for the Sony PSP. The company did this by registering the domain alliwantforxmasisapsp. There are no disclaimers to show it isn't 'real', but the website's whois points out it's setup by Zipatoni." From the C&VG article: "The lies don't end there, fake comments have been posted at Kotaku only linking to the Youtube video to increase its pageviews: 'Good call on DJ max. Regarding music: if changes were to be made for westerners, this guy should be considered - LOLZ'" Update: 12/13 02:37 GMT by Z : The Washington Post has an article stating that the FTC will look into situations like this, if they perchance to come up.

3 of 284 comments (clear)

  1. Must read Bill Hicks anti-marketing rant by aendeuryu · · Score: 5, Funny

    This here's a must-read if you haven't read it yet... Bill Hicks's rant on marketing.

    http://sennoma.net/main/edits/Hicks.html

    This is how it starts... "By the way if anyone here is in advertising or marketing... kill yourself."

    It only gets better.

  2. Re:It's called Marketing by Aladrin · · Score: 4, Funny

    In the same vein, this does appear to be a blog by someone whose friend wants a PSP. But reading just a little into the site shows how lame this site is. It says the same thing constantly: Here's how to bug the people in your family that have money until they buy you a PSP. Nowhere at all does it show the fanboyism that would be necessary to create a site like this.

    Add to that the fact that the site is VERY well designed, the graphics are all professional, and there's a really cute chick. Any 1 of those 3 could be chance, but the change that a 13-yo professional-level web and graphic designer ALSO has a cute chick for a friend is absolutely absurd.

    The only people going to fall for this are the same 13 year olds that ALREADY want a PSP for xmas. Nobody else will care.

    --
    "If you make people think they're thinking, they'll love you; But if you really make them think, they'll hate you." - DM
  3. The best part... by Otter · · Score: 4, Funny
    My favorite part is:
    you can always try to use this $249 bill to buy a psp entertainment pack for yourself. don't rlly try to use, though - if you do, you'll be playing it the next 5-10 years in cell block H!

    Some poor lawyer had to pretend to be a subliterate 14-year-old while adding a disclaimer to that mess!

    --
    What I'm listening to now on Pandora...