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iTunes Sales Not 'Collapsing' After All

Posted by CowboyNeal on from the looking-at-the-bigger-picture dept.

john82 writes "Earlier this month we had a report from Forrester, based on a random sampling of 2,000 credit card accounts, that purported to show that iTunes sales were crashing. Now comes another survey from Reston, VA-based ComScore which indicates the exact opposite. ComScore's report which is based on actual iTunes sales shows a 84% increase during the first nine months of this year compared to the same period last year. Meanwhile the author of the Forrester report, Josh Bernoff, noted in his blog yesterday that they shouldn't be pummeled just because everyone took what he wrote and ran with it."

3 of 122 comments (clear)

  1. Bad Data - Bad Report by SheldonW · · Score: 0, Redundant

    I bought iTunes music for 2 years on my Visa. Then switched to my AmEx at the beginning of this year. I'm not saying our boy, Josh Bernoff, was looking at my credit card... But what exactly was he looking at and how much room for error is there when using 2000 credit card samples to determine a pattern out of 1.5 billion song purchases?

  2. Forrester's new Corporate Motto by murr · · Score: 0, Redundant

    "We're in ur cr3dit cardz... checking out ur iT00ns purchasez"

  3. Re:Own up to your reporting by BWJones · · Score: 1, Redundant

    Ah, but if you read what I wrote, you would note that I said "In my business......If you present data or a theory with the suspicion that it is incorrect, that is fraud in my line of work. Note that I said "in my line of work". So, I stand by what I said. If one were to conclude that they did not have the appropriate data, then why would they report it in the first place?

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