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Zune Sales Continue to Weaken
Dak RIT writes "Market share data for the first month of Microsoft's Zune sales is now available, and appears to confirm that after the initial hype, sales have fallen off dramatically. Microsoft came in fourth for sales during the month of November with only 1.9% of the market. Apple remained unchanged at 62.2%, and SanDisk even managed to increase to 18.4% (looks like the Zune might not even be able to compete with the rest of the market, let alone the iPod). The one surprise though is that the brown Zune is apparently not only being bought, but more popular than the white model."
You have to wonder what these numbers are really showing. It reads like it's compared to all sizes of mp3 players, from little 256mb flash drives to the 80GB iPod video. I would like to see how it compares to comparable players, instead of overall. Still these numbers are surprising, it's a medium sized player at a good price with a lot of marketing behind it.
I was all anti-Xbox when that thing first came out. In my eyes it was so much worse than the GCN that I couldn't understand purchasing one. PS2 sale numbers owned it hard, and were I a Sony guy I would have been talking the same talk as Apple folks are today. And now the Xbox family is doing just fine, all things considered. Maybe MS will actually turn a profit on those things within the next couple of years. After all, they do know something about running a competitive business, and with consoles they have the experience of trying to break into a market with an already-dominant product out there. Maybe soon enough the Zune will be where the 360 is. And as MS releases new "versions" like the Zune Micro or whatever they feel like calling it, they'll get more competitive. I'm a Creative guy right now anyway. My next player will likely be an Archos. But the Zune/iPod war has only begun if you ask me.
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The popularity of the iPod is beyond Apple now. Their situation is much like that of Windows. There's nothing particularly great about Windows itself that keeps people using it. What keeps people there is familiarity and the near endless amount software that only runs on Windows. How much money has been spent on accessories that only work with the iPod? Those people are locked in and like Windows, just the fact that something better exists (OSX, Linux) isn't enough to switch.