Zune Sales Continue to Weaken
Dak RIT writes "Market share data for the first month of Microsoft's Zune sales is now available, and appears to confirm that after the initial hype, sales have fallen off dramatically. Microsoft came in fourth for sales during the month of November with only 1.9% of the market. Apple remained unchanged at 62.2%, and SanDisk even managed to increase to 18.4% (looks like the Zune might not even be able to compete with the rest of the market, let alone the iPod). The one surprise though is that the brown Zune is apparently not only being bought, but more popular than the white model."
While you may think the color brown is unhip, you must understand that from a designer's and marketer's POV brown has been a 'HOT' color for at least the last year.
Now my background in color makes me recognize when color-trends take over. All you need to do is get out of your house/apartment/basements and go to a trendy store like Target, Crate and Barrel... etc. Casually look at accessories for your hip and swingin' pad and you will notice that a very dark blueish-brown color paired with either a cream-color, minty green or a greenish-blue (think a pale cyan here) with nickel plated hardware (brass is out) are all the rage.
Now you may not think brown in any form is hip, but since you are a small speck in the marketplace for items without IDE/SATA/USB/Fibre and/or RJ-45 connectors as standard equipment, you may not realize this trend.
I know it's fun to make fun of MS anything but I just thought I'd mention all this because no Zune article can be posted without poking fun at the "brown one" either purposely or subconsciously.Yes, in my mind even I associate the color brown with shit, and while the Zune might be a POS on many levels, the brown one does not reinforce that fact. What tells me it's a POS is that MS only casually wants you to know the Zune is an MS product, that with the fact the wireless is crippled AND 'Plays4Sure' is unsupported.
God: When you do things right, people won't be sure you've done anything at all.