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Valve Pens In-Game Ad Deal for Counter-Strike

Posted by Zonk on from the eat-fresh dept.

Making the (now fondly remembered) Subway Counter-Strike ads a reality, Valve has inked a deal with the content pusher IGA. An article at GamesIndustry states that this may be the biggest in-game ad deal ever, as this still insanely popular title racks up something like '5 billion player-minutes each month' From the article: "'As the world's premier online action game, Counter-Strike's player minutes exceed its closest competitor by more than 100 per cent,' said Doug Lombardi, marketing director for Valve. 'Additionally, Counter-Strike rivals many of the current top ten watched shows on American televisions. For instance, a top ranked, one hour, weekly program garners 20 million viewers and results in approximately 4.8 billion viewer minutes per month. Conversely, Counter-Strike generates over 5 billion player minutes in the same period of time. And, nobody fast-forwards through any part of Counter-Strike,' added Lombardi."

2 of 113 comments (clear)

  1. Late 2006 blunder? by PoderOmega · · Score: 5, Insightful

    Wow, this one just missed the "Gaming's Biggest Blunders of 2006" article. So Valve got pissed when someone with a CS server put in Subway ads, and I am sure it is because Valve had something like this in works for a while. I think that if someone is running a server that sells Valve's games, Valve should let the servers collect revenue on these ads. I can't tell from the article if this is the case, but I assume Valve is collecting all the revenue for themselves (how would they do that anyway? do all the servers have to register with value to be available in steam?).

    Many people have said it, but here it comes again. Ads are fine if they are not intrusive and make sense. On top of that, make the freaking ads destructible. I don't want to drop a grenade and have the whole area singed but the Pepsi ad is shiny and new.

  2. Re:Rape me by MindStalker · · Score: 5, Insightful

    You work for an ad agency don't you?

    Let me make this simple. If you edit a game I ALREADY bought, in order for you to generate future revenue from it without my approval (and if I don't approve I lose the game I paid for) I will be upset.

    Clear enough?