Best Buy's ConnectedLife One-Ups Geek Squad
Retail writes "Best Buy is going to sell a packaged solution of Media Center plus home automation. Literally, it's a package — a box. A customer walks into a Best Buy store, delights in the demo, buys the package, and waits for its arrival in a big box about four-foot square. The package costs $15,000. For that you get a Media Center PC, Lifeware automation software from Exceptional Innovation, an Xbox 360, IP surveillance cameras, automated light switches, a thermostat and installation. It's a complicated business model, called ConnectedLife.Home, and it's bound to pit the new group against other Best Buy factions like Geek Squad."
That adds up to $4,244. They want $15,000 for this gear, installed. What's wrong with this picture?
How exactly is this supposed to create a rift between the retail drones who sell hardware and the Geek Squad who fixes it? They are two different branches of the company.
This isn't a story. Stop selling ad space in our stories, OSTG. You've got them everywhere else.