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Verizon to Allow Ads on Its Mobile Phones

srizah tipped us to a New York Times article, which has the news that Verizon is going to introduce ads to their phones. The offerings will show up when users browse the internet via their cell service, and will exclude streaming ads that might not work in the mobile format. Sprint began offering ads right on their cell 'deck' in October, and the article indicates that access to cellphone screens is a going concern with online advertisers. From the article: "Even without cooperation from carriers, advertisers have been able to reach consumers visiting off-deck sites, and such marketing has grown in size and in scope. The first advertisers drawn to mobile phones tended to be quick-serve restaurants and hotels -- businesses that people might want access to on the go. But increasingly, there is traditional brand marketing, said Jeff Janer, chief marketing officer for Third Screen Media, a mobile ad management company that pairs advertisers and agencies with providers of mobile content, like USA Today and the Weather Channel."

2 of 179 comments (clear)

  1. Re:Advertising on mobile phones by Thansal · · Score: 4, Funny

    nononono

    just think of it as suprise sex!

    After all, everyone likes sex, and every one like getting suprises, so suprise sex is a double-plus-good thing!

    And "popups"? See, it is all related together!

    or: How I Learned To Stop Caring and Love The Adds.

    --
    Do Or Do Not, There Is No Spoon, There Is Only Zuul. Everything in the above post is probably opinion.
  2. Re:Advertising on mobile phones by Ucklak · · Score: 4, Funny

    Isn't it .002 cents or .002 dollars per KB?

    --
    if you steal from one source, that is plagiarism, if you steal from many, well, that's just research.