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Verizon to Allow Ads on Its Mobile Phones

Posted by Zonk on from the because-there-was-one-place-they-couldn't-get-you dept.

srizah tipped us to a New York Times article, which has the news that Verizon is going to introduce ads to their phones. The offerings will show up when users browse the internet via their cell service, and will exclude streaming ads that might not work in the mobile format. Sprint began offering ads right on their cell 'deck' in October, and the article indicates that access to cellphone screens is a going concern with online advertisers. From the article: "Even without cooperation from carriers, advertisers have been able to reach consumers visiting off-deck sites, and such marketing has grown in size and in scope. The first advertisers drawn to mobile phones tended to be quick-serve restaurants and hotels -- businesses that people might want access to on the go. But increasingly, there is traditional brand marketing, said Jeff Janer, chief marketing officer for Third Screen Media, a mobile ad management company that pairs advertisers and agencies with providers of mobile content, like USA Today and the Weather Channel."

3 of 179 comments (clear)

  1. Re:Advertising on mobile phones by Salvance · · Score: 5, Insightful
    Yes, you're already paying for it ... but the cell phone providers and advertisers are really just looking our for your best interest ... as the article says:
    "The interest of advertisers in the medium stems from a theory that ads placed on mobile phones could create a particularly intimate bond with consumers"
    Hmmm... interesting theory. I used to work in marketing, and always love how marketing/advertising folks have this idea that everyone loves ads and that ads make their lives better.
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  2. Re:That's a good way to loose me as a cell custome by CapitalT · · Score: 5, Insightful

    It's called lose not loose LOSE LOSE LOSE GODDAMNIT

    pheww... Now I'm ok [/venting]

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  3. Ummm... They better check with legal.. by bjk002 · · Score: 5, Informative

    IANAL, but it would seem that some of this could fall under many states newly enacted statutes with regard to Unsolicited Advertising [naw.org].

    Verizon had better be careful, lest they end up with a barage of class-action lawsuits...

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