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RFID Fitted Throughout Tokyo Ginza Shopping Center

Posted by timothy on from the dadburned-radiation-burns dept.

Liam Cromar writes "In one of several RFID trials being held in Japan, the famous Ginza shopping area in Tokyo has been blanketed with around 10,000 RFID tags and other beacons. The trial got underway earlier this month, and general trials should start on January 21st 2007. Four languages, including English, will be supported by the service, which uses hand-held RFID terminals to get information about shops in the centre, including special offers and restaurant menus."

3 of 55 comments (clear)

  1. Other Interesting uses by CDMA_Demo · · Score: 2, Interesting

    How about a RFID network at the MET and MoMA, or any big museum or children's zoo? Heck, before all this happens we'll see RFIDs in driver licenses.

  2. If It'll Find Me an Eglish Menu... by Copperhead · · Score: 2, Interesting

    ...it'll be worth it. Ginza has some very good restaurants, but I feel bad dragging my Japanese-speaking friend out just because I can't read the menus. If the English version will point out which of the restaurants caters to English-speaking guests, I'll be all over it.

    --
    Your reality is lies and balderdash and I'm delighted to say that I have no grasp of it whatsoever. - Baron Munchausen
  3. Re:Doesn't seem feasible to me by imasu · · Score: 2, Interesting

    Hardly anyone would be willing to pay for the ability to carry around a little 3 1/2" shopping buddy You've never been to Japan, have you?

    and the shopping center would lose their shirt if they just handed them out (since many people would probably walk off with them) You've never been to Japan, have you?

    Seems like beeming info to shopper' cellphones would be a much more marketable (and profitable) endeavour. this is totally true though.