Slashdot Mirror
Near-Future Fords to Feature Windows Automotive
dpbsmith writes "The Detroit Free Press reports that a Windows Automotive software suite named Sync will be featured in some cars available Spring 2007, all 2008 Ford models, and Lincoln and Mercury models later. The software does not, apparently, run the engine or do anything directly connected with transportation. It will, rather, allow the user to 'use their vehicle as a computer in key ways, such as hands-free cell phone calls or downloading music or receiving e-mail.' Bill Ford and Bill Gates were reported as saying that having high-definition screens in vehicles, speech recognition, cameras, digital calendars and navigation equipment with directions and road conditions will set car companies apart from their competitors in the future. 'There are going to be those who have it and those who don't. And even those who get it later are going to be a generation behind,' Ford said."
add an entirely new meaning to crashing your car.
In keeping with the resource hogging of Vista, Windows Automotive's System requirements:
Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly and applying the wrong fix.
My old girlfriend would talk for hours on the phone, that doubled when she went cordless and then dummy me bought her a headset and I never got to talk to her again.
I'm married, where can I buy one of these headsets?
Rich
Dear Ford:
Please deliver what we want, not what you think we want.
Specifically:
-Just enough car. You do a good job with your European models, satisfying the market there. How about providing US customers with (!) Japanese-style size, build quality, and engine choices? Here in the US, we can get small cars with too little power or poor gas mileage. We can get medium-sized cars with too little power or worse gas mileage. We can get large cars that uniformly have terrible mileage. Cut this computer crap and build a fundamentally good car, and I'll dump my Toyota and Honda.
-Build for the world. You are probably aware of this, but your vehicle lineup in the US conforms only to US mileage requirements. While truck sales figures might tempt you to think otherwise, most of us don't enjoy spending lots of money on fuel. Why not maximize efficiency of operation and manufacturing at the same time? Build some cars with reasonably efficient powerplants and offer them in the US as well as in other markets in which you choose to compete.
-Stop treating us like idiots. Your consumers won't desert you if you choose to produce and market cars that provide space, safety, and mileage that are far above what you build today, but Ford will get few additional sales from the addition of a new techno-geegaw that saps driver attention. Ford, you've already lost huge numbers of sales to Japanese manufacturers on the low and mid-range, non-commerial/nonfarm customers aren't buying many trucks anymore, and at the high end, well, let's just say Luxury trucks are a dead-end. The smart money is in safe and sane european luxo-sedans and a few odd folks buy Cadillacs.
And yet, when all is said and done - you could have seen your current sad sales situation coming - you chose to keep making giant SUVs and marketing 500-hp Mustangs that only do two things well (use copious amounts of $2.50 Premium fuel and go fast in a straight line). You ignored research and development on the technology that could provide cars that most Americans need in favor simply building lots of copies of the cars Americans kinda wanted during the late 90s. The roads are littered with 96-01 SUV boom Explorers that have terrible resale value and FoMoCo used the money from this unprecedented profitable period to...make more and bigger trucks, and to create the "new" Mustang - a car that while not totally based in 1960s technology, gets terrible mileage anyway and provides little utility for the vast majority of drivers. But hey - the base model sells well in cities where daddy can afford to buy his sorority daughter a new toy during her sophomore year.
So do us a favor, Ford. Stop building cars to make Car and Driver happy. The Accord's been on their ten best list for 23 of 25 years, and not because it's super fast, super-roomy, or super anything - but because it does most things well - why not just create an Accord with a Ford badge instead of spending millions on developing 500hp Mustangs that get laughed out of the automotive press?
Sincerely,
The Pragmatic American Car Buyer