Sony Shrugs Off Bad Press - Still A Strong Brand

Posted by Zonk on Friday January 5, 2007 @05:15AM from the no-one-knows-what-a-rootkit-is dept.

netbuzz writes "The Sony brand name took a beating last year over all those burning batteries and the rootkit fallout, right? Wrong, at least according to a recent survey of 2,000 adults who are apparently willing to forgive just about anything ... if you give them the right reason. Other technology companies, most anyway, also fare well in the brand survey. From the article: 'According to the survey, the Sony brand finished a gaudy ninth among the "Top 20 Winners for 2006," sandwiched comfortably between a couple of saintly American icons: Oprah and the National Football League. Moreover, the respondents see Sony climbing to No. 4 among this year's gainers, right above Amazon and eBay. Moral: Build a better PlayStation and the American consumer will forgive all else.'"

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Yeah, right. by Anonymous Coward · 2007-01-05 05:26 · Score: 4, Informative

http://www.economist.com/business/displaystory.cfm ?story_id=8173422

"... reduced headcount by 10,000 ahead of schedule. It is also on track with factory closures, asset disposals and winnowing its product line-up ..."

It's good to read that things are going so well.