Sony Shrugs Off Bad Press - Still A Strong Brand

netbuzz writes "The Sony brand name took a beating last year over all those burning batteries and the rootkit fallout, right? Wrong, at least according to a recent survey of 2,000 adults who are apparently willing to forgive just about anything ... if you give them the right reason. Other technology companies, most anyway, also fare well in the brand survey. From the article: 'According to the survey, the Sony brand finished a gaudy ninth among the "Top 20 Winners for 2006," sandwiched comfortably between a couple of saintly American icons: Oprah and the National Football League. Moreover, the respondents see Sony climbing to No. 4 among this year's gainers, right above Amazon and eBay. Moral: Build a better PlayStation and the American consumer will forgive all else.'"

Comments

Stop being an unpaid PR flak

[spun]

Don't be an unpaid flak for a PR company. This "survey" was bought and paid for by Sony, and it says exactly what they want it to say. And now you are helping them. Look at the company that did the survey, Landor Strategic Brand Consulting. They don't even bother trying to call themselves an independant research firm. They are a PR firm specializing in perception management. Now you are parroting back exactly what they want you to say. They want everyone to believe that no one thinks any less of Sony. And you are helping them. This is as much about managing perception in the tech industry as anything else. Do you want to have your perceptions managed by these guys