Do Syndicated Columnists Have a Future?
DrMrLordX writes "With declining circulation numbers looming over the heads of major newspaper publishers, what fate awaits syndicated columnists? I am not syndicated, but I do write for a local independent paper with the ultimate goal of becoming successful (financially and otherwise) as a columnist. Every time I contemplate the possibility of seeking syndication, bleak future newspaper circulation forecasts make me question my own motives. Is it even possible to break into the editorial world with a shrinking reader base? Would it be better to get into socio-political blogging and rely on ad/referral revenues?"
The problem with blogging, is that among those of us with brains, most bloggers have no credibility, whatsoever. Blogging is amateur. Sure, you can make money from it (PerezHilton), but you'll never have any credibility as a real journalist.
Yes, they have a future, just not a very bright one....
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Why does it make you question your motives? Are you suspecting yourself of harboring self-destructive tendencies?
--MarkusQ
Econ 101. Supply and demand. Supply of pundits is rising dramatically. Despite all the kids who think they are cool posting on Slashdot about how bad blogs are, enough of them are good that the supply of good pundits is also rising dramatically.
I honestly don't see how the economic value of punditry is going to end up at anywhere other than $0 in the very near future; supply is skyrocketing, demand is constrained by the amount of time people have to consume things (punditry is ultimately competing for entertainment time). Paid columnists are the only exception, and I daresay the demand for that is sinking much faster than the supply is also sinking.
Even if there are a few superstars who get paid something (maybe not even a lot), in the future the way those superstars will be discovered is after they spend time working for nothing to prove they have the goods. Imagine something like the way sports works; you do a lot of unpaid work before you get one of the precious few multi-million dollar slots. It'll be like that, except without the multi-million dollar contracts.
If you love writing... write! But don't expect to make any money as a columnist, and expect to lose your job sooner rather than later. Maybe you should just write as a hobby and find another way to make money; being a good writer can get your foot in a lot of doors and make you stand out in a world of people who write like idiots.
If you go forward with this, I think you need to go in with an awareness that you are basically playing the lottery; even if you're very, very good, it's still going to take a healthy dollop of luck to "make it".
Whilst I know certain factions here on slash oppose Roland's methods, he consistently uncovers decent relevant articles.
If you filter out the crapflood of comments that follows one of his submissions here, you can tell the subject matter provokes us.
I personally wouldn't be surprised if he (above others) did become a real journalist, he does have a knack for it.
(there are worse crimes than link whoring to make some pennies)
liqbase
...please.
Columnists make money in more ways than just getting paid by newspapers for their columns. They also write books and give speeches. You might want to try writing a column, publishing it freely online and distributing it to as many pundit sites (like Townhall.com, etc) as possible, and using that to drive traffic to your website. You can sell advertising on your website, but more importantly, you can get famous. Once everybody knows who you are, write books based on the topics you cover in your columns, and sell those. Also develop speeches about your topics, and advertise those to universities, corporations, and politicians.
Also, hats and t-shirts!
Just a thought.
We don't have a state-run media we have a media-run state.
Why do you think that only one path is available?
Use both. The more you write, the better you'll be. You can always use a pen name for the blog if you're really concerned about getting labeled as an amateur by the big rags. Keep up with the local media, work up to a major market. Hell, why not take three paths and toss in a YouTube presence. Since a large part of your field is luck, having three tickets to the big game gives you an advantage, especially when the dead tree rags start to 'get' the electronic age. You'll be ahead of the pack.
By the by, don't get in the field for the money -- it's like being a teacher. No money, but the job satisfaction goes a long way. Good luck/break a leg and all that.
"First things first, but not necessarily in that order."
- Doctor Who
I don't see why there won't be syndicated columnists when folks like me still spend a portion of every day visiting sites with paid columnists. Predicting the death of the syndicated columnist is like predicting the death of the newspaper. Yeah, it will likely happen someday. But it's a while off and will happen slowly enough that no one will care. The trend will just change.
Yeah, I'm as old as my UID would suggest.
You're questioning you own motives? Did you mean 'business plan' perhaps?
As long as print newspapers exist, so too will syndicated columnists. When the columnists' syndicate decides to stop selling to print newspapers, the columnists will continue to write. It's not up to them where they are published—that responsibility lays with the syndicate.
Should a syndicate feel that a columnist's views are no longer needed by the syndicate, the columnist will do what every one else can do: start a blog, and perhaps use his or her last column as an advertisement for the blog.
Short plug for an awesome political columnist: Charley Reese. Don't mind his political affiliations—his views aren't unique to any single party.
Colin Dean Go a year without DRM
My local newspaper - http://www.kingcountyjournal.com/ - is going out of business in a couple of weeks. I think that all newspapers are headed in this direction and it's just the smaller ones that are going belly up first. You should go into some other line of business, like car repair or computer programming.
If you don't want crime to pay, let the government run it.
Newspapers are dying out, but quality journalism will still be in high demand. An alternative to traditional print and blogs are publications like Crikey which mix the old with the new. They offer traditional newspaper articles in a daily email and website format. Crikey's only real problems are getting respect and recognition from the traditional industry, probably because of their numerous criticisms of it. Expect to see all major newspapers follow this lead, especially after Rupert Murdoch's endorsement of this plan. In short, as newspapers die out, their websites will become like Crikey and become the new home of professional journalism.
It's obvious, but blogging really is the only way to go now if you want to write, and have lots of people read it. Making lots of money for having people read your work... that's not an area I've excelled at unfortunately.
Saskboy's blog is good. 9 out of 10 dentists agree.
Syndicated columnists have editors, deadlines, real jobs. Socio-political bloggers, on average, are snarky, self-righteous and pretentious. I sincerely hope you will stick it with it. I subscribe to two print papers and read a number of online ones. The professional offerings of syndicated columnists, again on average, are of superior quality to any blog offerings. Perhaps I haven't read the right political blogs. Perhaps I don't care anymore - they all seem to suffer this insidious, ridiculous in your face quality of the Nauseating Cheerleader Class President. Careful analysis and research count a lot more than reactive jabs - a blog by its very nature is resistive to the former and predisposed to the latter.
Another option altogether is simply to pursue both, and wait 'til a fork in your road forces you to choose one over the other.
Fine, if that was your intention. However, if you meant that it made you question your goals you may want to be more careful how you word things. After all, the whole point of being a writer is to communicate your ideas with words.
--MarkusQ