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Apple and Google to Blog the World
Zrop writes "AppleInsider is reporting that Apple has been working on OS-level integration of an geographical mapping technology as an integral part of Leopard, its next-generation OS. The technology is rumoured to employ GPS functionality. Will GPS chips make Apple iPod phones and MacBooks location aware? Users would be able to post information at a location, hanging in the air, ready to be browsed by people passing by. Imagine getting highly relevant messages, without even pressing a button, simply because you are in the vicinity and your preferences match the content of the post."
...if this is anything like the "sudden motion sensor," it's really exciting because of all the cool stuff third parties will do with it. For example, off the top of my head I can think of a few things that I'd like to see implemented: automatically switching the "location" (which is used for determining network settings) according to the actual GPS location, linking iCal events to locations so that I can get reminders when I'm in the right place, etc.
"[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz
There are ads on the back and on the front inside of the shopping cart. There are ads on the floor that I walk on, while trying to manuever my cart around instrusive stands of featured products placed so as to block the aisle. Hanging off shelves in the aisle are little machines with bright blinking LEDs ready to dispense coupons for products. Flat-panel TV sets with sound hang near the meat section, running a continuous informercial. Another TV set with sound hangs above the cash register in the checkout line, running a different infomercial.
As I check out, the process is interrupted by the cashier asking whether I want to buy their X-Treme Value of the Week, which is stacked near the cash register with an ad on it, and hands me two long slips of paper: a receipt, and a bunch of ads and coupons. These latter are "highly targeted," alright: they are always for competing brands of products I just bought.
Can I "imagine getting highly relevant messages, without even pressing a button, simply because you are in the vicinity and your preferences match the content of the post?"
Yes, I can.
And I know exactly kind of messages they'll be.
And I betcha a nickel those preferences will be opt-out.
"How to Do Nothing," kids activities, back in print!
But GPS:
a) Does not work indoors, and there are very few times I would consider using a laptop outside in this climate.
b)Eats battery like nothing else, this might be good for the odd fix now and again when you boot up, but running continously would probably put a bit of a crimp on your battery.
Come as you are, do what you must, be who you will.