AMD's All-in-One Media Machine
Drakewolf writes to tell us that despite the many failed attempts to bridge the gap between the PC and home entertainment systems, AMD has released several new products at CES under their LIVE! brand. The centerpiece was the AMD LIVE! Home Cinema, an all-in-one device that combines a set-top cable box, stereo receiver, DVD player, digital video recorder, and a PC.
Drakewolf writes to tell us that despite the many failed attempts to bridge the gap between the PC and home entertainment systems
You mean like the xbox360? or the macmini running frontrow?
Push Button, Receive Bacon
...an all-in-one device that combines a set-top cable box, stereo receiver, DVD player, digital video recorder and PC.
Let's see, at Fry's a cable box is about $50, on Craig's List a stereo is about $30, at Best Buy a DVD player is about $39, a digital camcorder is about $250, and a PC on the web at PriceWatch is about $400.
So AMD is selling the whole package at about $3000? Jeez, such a deal. What does AMD stand for anyway? Advanced Money Disease?
You Know that is going nowhere. They didn't even mention what amazing new DRM that they'll be throwing in for free!
Everyone continues to talk about the digital convergence, yet we're still seeing two big problems. The first, which is evident here...is price. We're not going to see widespread adoption of new media hardware (and software) with pricepoints like this. Only the rich (and geeky) will shell out that kind of dough for something so cutting edge right now. Second, we're still in early-adopter stage for many of these devices and the average consumer still isn't "trained" to use these devices. Remember when Tivo came out? It was mostly the technically savvy people that bought it. This device still resembles a computer too much to be adopted and placed in the living room of the common household. Some day though...
"He uses statistics as a drunken man uses lampposts...for support rather than illumination." - Andrew Lang
Have you ever noticed that any product with "!" in the name... well, there's no delicate way to put this... sucks?
Looks like this "AMD LIVE" is a generic PC that comes with a bunch of Free software.
http://www2.amdlive.com/us-en/free_downloads.aspx
^^ Note some of this is truly free software, most of it is only free with the "AMD LIVE" PC.
Though it does look like once you have a subscription you can install most of it on other computers to share your Media Center experience across the household.
When you're dealing with a consumer market, there is a point at which the "goodness level" becomes "good enough", and this point varies on a consumer-by-consumer basis.
Many people want the higher quality achieved by purchasing multiple discrete components and assembling them into a system. Many others look at the integrated "all-in-one" and say "That's good enough for me."
That would be fun. Any of the content you own, without getting up from the sofa, and the Internet too.
Help stamp out iliturcy.
So basically, AMD came out with Live! as a marketing tool (a la VIIV) and now they have actual integrated devices. That's fine, this is nothing new. But all TFA talks about is the hardware and hardware is not the issue, UI is the issue.
If you're selling an integrated box, it needs to be truly integrated. You need a bundled remote, a well-designed 15-foot UI, a bundled wireless keyboard and mouse. You need the system to be pre-configured to support a "media output" (TV) and a small monitor if the user has one.
Of course, TFA makes no mention of any of this stuff. I think that Mac and its Mini are best positioned to actually make this market, but their stuff is still very first gen, a 5-button remote won't cut it. So if AMD wants this market, they need to do much more than just a specially-designed rig.
For this HTPC concept to really work, we need a much better set of integrated tools, but we're legally limited in those respects. I want to do more than just "play" the DVD, I want an option to "rip" the DVD and store it. But you can't bundle that right now (legal issues). I want to play music, rip music, download music and podcasts and connect to subscription services all in one. But this stuff is still independent from the services that play movies.
And for the second generation, I want to hook up a second PC in the basement and have it talk to the first PC upstairs. And then I want these guys to share a media library. I want multiple output option so that I can stream music to different rooms via the same remote. But this is still in the dreamer and prototype stage.
MS is trying to do this (Media Centre, Media Player, XBox 360), but it's not really there and this article does nothing to elucidate how AMD is taking this any further.