Cisco Sues Apple Over iPhone Trademark
lucabrasi999 writes "It appears that Apple may be running out of items that they can prefix with the letter "i". Cisco is suing Apple over trademark infringement. Cisco claims to own the rights to the "iPhone" trademark since they purchased Infogear in 2000. Infogear filed for the rights to the trademark in 1996."
http://www.comwave.net/CDN/iPhone/index.htm
The sad thing is that Apple was the reason why everyone started adding i to everything...if I was Jobs I'd just call it the Ipod Phone Edition and tell Cisco to bite it.
I guess someone at Apple didn't sign on the dotted line last night. What could Cisco possibly be asking for that Apple would refuse?
Alain.
Why would that surprise you? However silly we might think trademark law, Cisco owns that trademark under the current law. If Apple wants to use it, they'll have to make a deal with Cisco. Or did you mean that you were surprised that they were still talking so late in the game?
Trusting Cisco over something like this and they screw Apple over?
I don't see that they trusted Cisco. It looks to me as if Apple very cynically decided that rather than come to an agreement, they'd try to screw Cisco in court. Apple has been nasty before, but this is worse behavior than I expected.
It's not like they had no other choices for the name. Trademark law still allows companies to name products without affixing an ``i'', though few companies are taking advantage of that legal lattitude. Even really stupid names like `Zune'' and ``Wee-wee'' don't seem to hinder sales, so I really don't see any reason for Apple to try to cheat Cisco on this silly name.
See what I've been reading.
there already is.
It surprised me because it would be easier for Cisco to sue and make more money out of a settlement than to just give in. If they do this while iPhone is still on people's minds, Apple would offer a bigger settlement.
Hence my surprise.
I don't see that they trusted Cisco. It looks to me as if Apple very cynically decided that rather than come to an agreement, they'd try to screw Cisco in court. Apple has been nasty before, but this is worse behavior than I expected.
Mind you -- Apple was conducting negotiations when this was happening. If Apple did not trust Cisco, they would have signed the agreement before the final announcement. Obviously, Apple announcing this before the agreement signifies one of two things:
Apple trying to be nasty (like you said).
Or Apple believing in Cisco's good faith.
Since Apple was indeed having negotiations, and given Cisco's legal history before, I am inclined to go with the latter.
It's not like they had no other choices for the name. Trademark law still allows companies to name products without affixing an ``i'', though few companies are taking advantage of that legal lattitude. Even really stupid names like `Zune'' and ``Wee-wee'' don't seem to hinder sales, so I really don't see any reason for Apple to try to cheat Cisco on this silly name.
As the folks who made the i prefix popular (iMac, iPod, iTunes etc.), it would be logical for Apple to use iPhone for their phone. Brand names create an impression of the company in the minds of people and hence they are valuable.
My two cents.
Also something to note is that the original iPhone for which the trademark was granted was for a POTS phone complete with 2 phone jacks (see cnn archive, but its sloooow: http://www.cnn.com/TECH/computing/9906/10/iphone.i dg/index.html). The Infogear trademark was for a telephone that is also a modem. I wonder how the affect of Apple's iPhone being a Mobile phone with a wifi connection will matter.
Another question would be *when* apple entered into talks with cisco to use the name. was this before or after cisco had already released thier own mobile phone with the iPhone name? hrrm.
Got it wrong there bud.
Apple was in talks to acquire rights to use the name, but they did not sign any contracts before they publicly released information and began using the iPhone trademark. The fault is squarely in Apple's court. Apple screwed up on this one, not Cisco.
Good. Cheap. Fast. Pick Two.
When Apple announced it as the "iPhone", their bargaining position weakened considerably; they haven't quite committed to the name (Apple COULD use a different name), but doing so put Cisco in a stronger position. Which, of course, Cisco realized- you'll note the day of the conference, Cisco was saying that they had faxed over stuff and were waiting for Apple to return the docs. I bet- the agreement probably said "all your cash are belong to us."
Even if Apple calls it the QRTB-3000, everyone ELSE will continue to refer to it as the iPhone. Apple may be hoping legions of rabid fans will side with them and Cisco will back down from a PR standpoint. Which I hope to hell never happens, because Apple fucked up on this big time. Apple may try to argue that despite Cisco having the trademark, they haven't used it in the ten years they've had it- and Cisco hasn't quashed everyone running around for the last year talking about how Apple would come out with an "iPhone."
Cisco can hardly argue damages; they have no "iPhone" product from which Apple is causing confusion.
One thing is for sure- this is going to keep Groklaw busy for the next few months.
Please help metamoderate.
The operative question is whether a consumer is likely to be confused as to source. Similarity of goods or services is one factor in a multi-factor test. Generally, the more similar the marks, the greater difference you need in goods or services. So maybe you could get away with iPhone muffins, but iPhone for any kind of phone is going to be confusingly similar.
Today's Sesame Street was brought to you by the number e.
Under trademark law, you can't trademark a generic term like "phone." You also can't just add an "i" in front of a generic word to make it a trademark. Apple thus has a good argument that the word "iPhone" can't be trademarked. This cuts both ways though since that means other people should be able to use the mark "iPhone" as well, and Apple doesn't want that. It will likely just pay tons of money to Cisco to use the mark.
Perhaps the GP confused the UK case with the german gmail case. In Germany, the name G-mail and the domain gmail.de was already taken when Google launched Gmail. Google not only didn't get the domain gmail.de, they even aren't allowed to use the Gmail trademark in Germany. Instead, they use googlemail.com (but not googlemail.de, despite owning the domain).
iPhone wasn't really a very good name to begin with. I thought the obvious choice was iMobile, being that it's much more than just a phone.
Here's a copy of the court filing. A link more informative than the Yahoo link methinks:
p le.pdf
http://i.i.com.com/cnwk.1d/i/ne/pdfs/2007ciscovap
Enjoy the legaleeze.
Odd - Apple is no longer on the list on that webpage. Cover-up?