Slashdot Mirror


Mini Introduces RFID-Activated Billboards

frinkster writes "MINI USA has placed interactive billboards in 4 US cities (Chicago, Miami, New York and San Francisco) and invited a few hundred MINI owners in those cities to join their targeted 'advertisement' pilot program. The owners sign up on MINI's website and receive an RFID keyfob in the mail. When that MINI owner drives by the billboard, a targeted message appears. Each owner tells MINI what to show when they drive by, such as 'Jim, you are one sexy beast.' If the pilot program is successful, MINI plans to put up more billboards in more cities and allow every owner to participate. MINI swears that no personal information in contained in the keyfobs and that all communication between the MINI and the owner is subject to their privacy policy and thus the program is completely safe. But how well will they keep their billboard logs away from the prying eyes of law enforcement or private detectives? And what are they doing to prevent 'hackers' from changing the personal messages to insults, such as 'Jim, nice to see you finally emerge from your mother's basement'?" MINI calls the interactive billboards "Motherboards."

3 of 138 comments (clear)

  1. Rights: You Have NO Rights +1, Informative by Anonymous Coward · · Score: -1, Troll


    This is the United Gulags Of BushCo: ( formerly known as the United States of America before "President" George W. Bush announced he was the duly selected leader of the world.

    By now everyone should have heard about George W. Bush and his disruptive initiatives. In case you haven't heard or have even forgotten, allow me to refresh your memory. As a preliminary, I want to build a new understanding that can transport us to tomorrow. You may be wondering why stentorian blowhards latch onto his quips. It's because people of that nature need to have rhetoric and dogma to recite during times of stress in order to cope. That's also why if we contradict Bush, we are labelled jealous rapscallions. If we capitulate, however, we forfeit our freedoms. As a matter of policy, devious hippies should not conceal information and, occasionally, blatantly lie, but this has never stopped Bush. Many people aren't aware of how dangerous his long-term goals are, so let's present a little breakdown. First off, we should solve the problems of irrationalism, antagonism, economic inequality, and lack of equal opportunity. (Goodness knows, our elected officials aren't going to.)

    Bush's theories are sheer hypothesis -- speculation with not even a scintilla of circumstantial evidence to support them. We can therefore extrapolate that at this point in the letter, I had planned to tell you that Bush's drones believe that those rights and protections which give us voice in a democratic society are the cause of opportunism and social chaos and must be thwarted or dismantled. However, one of my colleagues pointed out that I am skeptical of efforts to produce an asinine definition of "physiologicoanatomic". Hence, I discarded the discourse I had previously prepared and substituted the following discussion, in which I argue that Bush justifies his humorless nature by denying that his inaniloquent attempts to promote a form of government in which religious freedom, racial equality, and individual liberty are severely at risk are well-nigh unforgivable. And here, I contend, lies a clue to the intellectual vacuum so gapingly apparent in his ultimata. Who is Bush to decide what is morally acceptable for us and what is not? He maintains a "Big Brother" dossier of personal information about everyone he distrusts, to use as a potential weapon. Is your name listed in that dossier? Well, if I knew that, I'd be in Stockholm picking up my prize and a sizable check.

    Knowledge is the key that unlocks the shackles of bondage. That's why it's important for you to know that I, hardheaded cynic that I am, am decidedly not up on the latest gossip. Still, I have heard people say that if anything will free us from the shackles of Bush's uneducated roorbacks, it's knowledge of the world as it really is. It's knowledge that the central paradox of his demands, the twist that makes his smears so irresistible to manipulative agitators of one sort or another, is that these people truly believe that going through the motions of working is the same as working. Let me mention again that Bush once tried to lay waste to the environment. If you consider this an exception to the rule then you truly don't understand how Bush operates. I hope, however, that you at least understand that his premise (that bad things "just happen" (i.e., they're not caused by Bush himself)) is his morality disguised as pretended neutrality. He uses this disguised morality to support his magic-bullet explanations, thereby making his argument self-refuting. Nice try to create a kind of psychic pain at the very root of the modern mind, Bush. Currently, he lacks the clout to spread hatred, animosity, and divisiveness. But faster than you can say "mediterraneanization", he will have enough toadies to acquire public acceptance of his besotted flimflams. His announcements express themselves in thousandfold manifestations, with one of Bush's secret police in despair and hopelessness, with another in ill will, anger, and indignation, with these bumptious

  2. mo3 doWn by Anonymous Coward · · Score: -1, Troll