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Yahoo Mail Forcing Ads Through Adblock?
egNuKe asks: "Like some people here, I use Firefox and Adblock. I've blocked the ads that Yahoo puts in my inbox, however the next time I opened it, I've found other ads, and blocked them too. This happened for several times, until I figured out that Yahoo must have some script that checks if the ad is displayed and displays another one, if it hasn't. This is no big problem, I just needed to add several rules to Adblock to block the several ad sources they use. Here is the problem: when Adblock is running and effectively stopping Yahoo mail ads, Firefox would freeze (all open windows and tabs) for about 15 seconds. Then the page opens and there is no ads. The script must be on client side, since it's the browser that's freezing and not the network. Turning off Adblock solves the freezing problem. Is there a cure for this?" This is a touch-and-go issue as it basically boils down to the user's priority (not seeing ads) versus the services priority (displaying the ads it needs to allow the user to enjoy a free service). It was only a matter of time before someone thought to try and work around ad-blockers, and all this will eventually lead to is open warfare (competing Javascript or browser code in the browser) on your machine. Instead of working around the workaround, why not consider another service that doesn't inundate you with ads?
I don't buy based on ads. I don't do research based on ads. Why should I waste my bandwidth, AND YOURS, loading ads that are not going to result in a sale, or even a click for that matter? Bandwidth costs money. You should be thanking me for blocking ads and saving your business money, since there was no possibility of me clicking on the ad anyway.
And yes, I even block google ads, even though they are the least annoying. I still won't click them, so why bother with them in the first place?
when you download your gmail to a pop3 reader, do you get the other stuff in the column that comes with the ads? Like the auto-parsing of any addresses in your email with a link to thier site on maps.google.com, auto-parsing what it sees as DHL, FedEx or UPS tracking numbers with a link to those web tracking services, or parses any dates and descriptions and links directly to adding them to your google calendar, or even better yet linking news site articles that have content that actually is relevant to the discussion?
Thats what gmail does for me, and why I use the web interface.
The whole point of advertising is to scream "OOH! OOH! BUY ME!" louder than the other guy. I don't buy stuff on a whim without any sort of information about it, and I certainly don't trust companies to offer unbiased information on their own products; hence, ads are only a waste of money for them (at least when I view them) and an annoyance for me.
Actually, that's the "old" mode of advertising. Today, it's more about creating a feeling about a product and company - giving a sense of the community you could be a part of. For example, how many advertisements actually tell you anything about the product? There aren't many. Most are about the fun, good-looking, exciting, partying people you will be with when you use the product.
It's also about impresssions. Today you might not be in the mood for some shoes. But, someday you will be, and sadly/strangely/interestingly, there is a correlation between how many impressions of an ad you've seen and which product you actually get. So when you DO want a pair of shoes, the hope is the thought of the company that has the most compelling lifestyle to offer you will pop in your head. When I said "buy a pair of shoes", which brand did you just think of? Nike? Adidas? Asics? Saucony? Whichever one it was "won".
Anyway, look at the ads and you'll see few of them actually describe the product and how you'll use it. Many many more of them are about how cool you'll be, or how much better your life could be because of the product.
Any self-respecting geek should have his own domain. For less than ten bucks a year, you can get a domain with DNS and email forwarding (I use Namecheap, but there are others). Forward everything to a Gmail address, and use POP3 to make a backup.
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