Microsoft Readies 360 Launch For China

The Xbox 360 was launched in Hong Kong in November of 2005, but the system is not officially part of the Chinese gaming market. Microsoft aims to change that this year, pending approval from the Chinese government. Gamasutra has the details on the deal, which will receive intense scrutiny from the country's culture ministry. From the article: "Looking to China specifically, the report notes that Microsoft has begun working with Chinese internet service providers and computer manufactures regarding the impending launch, and also plans to hire personnel to handle sales activities concerning the Xbox 360 on the Chinese mainland, though a specific time frame for these future hires remains as unknown as the launch itself. Likewise, a price has yet to be confirmed for the console as well, though the Xbox 360 sells for HK$2,329 ($300) in Hong Kong."

Comments

Re:now theyve done

[Anonymous Coward]

Japanese also don't like buying Korean or Chinese or European products - Samsung isn't a well-known brand in Japan. Japanese culture is wildly xenophobic, it plays along with the "buy domestic" meme, and with the exception of a few well-marketed luxury goods, people will opt for the domestic product, even when it's obviously inferior.

Here in China, the product's quality is more important. People will generally say they don't like Japanese people (although they'll also say Japanese people are very hard-working, very polite, the women are very kind, etc.), but regardless of lingering racial resentment, Japanese goods are extremely commonplace and everyday. That's particularly true with small electronics like digital cameras or stereos.