PlayStation 3 Still Set For March in EU, Price Revealed

Despite an accidental slip-up on the part of Sony CEO Howard Stringer, the PlayStation 3 is set for launch in the EU this March. When it does launch, folks in the UK and Ireland will be paying a pretty penny for Sony's new console. From the article: "Sony has confirmed ... that the 60GB PS3 will cost EUR 629.99 in Ireland, as suggested on the official website. 'Ireland is traditionally more expensive than other territories,' a spokesperson explained. 'The VAT rate there is 21 per cent, whereas it can be as low as 16 per cent in other EU countries.' However, the spokesperson continued, the PS3 will still cost EUR 599 if you're buying it elsewhere in Europe. Of course, here in Britain we're still using the funny old money with the picture of the rich lady on it, so we'll get a price point all of our own. And according to our old friend Senior Retail Sources, that price point will be set at GBP 425."

Comments

Will not lose as much per console at least

[Sciros]

Well, with the price point set so high in Europe, I know that the exchange rate will help Sony and keep it from losing quite so much money per PS3. However, it may be way too high in general from a consumer's perspective (after all, average spending power in the EU is altogether lower than in the US due to salaries being lower). So I'm not too optimistic about the number of units they'll actually be able to *sell* at that price. Far fewer than Wii's, that much I'm certain about.

Price Point

[alexgieg]

You guys are complaining about nothing. Here're the official Brazilian price points for current generation consoles, in US dollars, if you want to avoid smugglers and prefer sticking to the letter of the law:

• PS3 60GB: $2,300.00
• PS3 20GB: $2,050.00
• XBox360: $1,250.00
• XBox360 Core: $700.00
• Wii: $1,000.00
• PSP: $400.00
• DS: $300.00

Sadly, none of the above are typos. And it's even more maddening when you consider most Brazilians earn half USA's minimum wage... :(

Re:Price Point

[alexgieg]

Well, many factors cause this. The main reason are Brazilian taxes themselves. We have taxes almost as high as Sweden, but 10% of the public services Swedes enjoy. Most of this money is lost somewhere in the corruption machine and no one manages to solve the problem, no matter how much they attempt.

The 2nd reason, I guess, is that since there's a lot of game piracy here, console manufactures who do sell here want to get, with the hardware, at least part of the profit they would get in the games themselves if people actually purchased those.

And the 3rd reason, also a guess of mine, is that manufactures and sellers, knowing that most people who actually buy official hardware is rich (the poor can't afford the taxes and go with smugglers anyway), don't mind asking outrageously high prices on them, for the rich guys will pay it anyway.

Computers are a relatively different matter because they're far more necessary than game consoles, thus the competition becomes very big and the prices competitive. In any case however, a "good" computer by Brazilian standards is what Americans and Europeans would see as the lowest end of the "budget" category. Our "budget" category comprises computers that are so low end that you in the 1st world wouldn't probably be able to purchase them locally even if you wanted to. No American computer shop would sells such parts. :)

Anyway, a good price comparison can be made with Apple computers, who also sell here (way lower market share than USA though). Here're current model prices available in an online shop I just checked. Compare them to the same models available at Amazon:

• Mac Pro MA356LL/A: $4,800.00 (Amazon: $2,500.00)
• Mac Mini MA607LL/A: $1,080.00 (Amazon: $600.00)
• MacBook Pro MA092LL/A: $4,900.00 (Amazon: $2,500.00)
• MacBook MA254LL/A: $2,000.00 (Amazon: $970.00)

I've heard that once Steve Jobs found these prices outrageous, and asked Apple Brazil to explain what was going on. Apple Brazil answered by sending him a groups of Brazilian accountants to explain him how messed the Brazilian tax system was. I don't know if he understood the explanation, but I guess not. So, don't even try. It's not worth the effort. Just know it sucks big time. :(

No console is worth £400+... end

[QX-Mat]

Troll. Mod me as troll please.
  End of conversation.