The Partnership That Could Have Changed Everything
DesertBlade writes "Bloomberg is reporting that, at one point, Microsoft had considered an Apple/iPod partnership before it released its own MP3 player. Microsoft was apparently displeased with MP3 players partnerships they had already made, notably the Creative and Dell models. This information came from court documents introduced in an antitrust lawsuit from Iowa. From the article: 'Microsoft had been working with partners on music devices for at least a year before Apple introduced the iPod in 2001 and catapulted to a dominant position in the market. Microsoft and its partners failed to come up with compelling hardware and had difficulty getting software to properly connect music collections on computers with their devices.' If this Apple/Microsoft partnership was formed how would this have changed the Microsoft and Apple dynamics?"
...Here we are, with Microsoft having rejected other manufacturers' hardware as deficient, going it alone, and still coming out with a laughably bad product, even after having all that time to learn from both the successes and failures of others.
Admittedly, most of Apple's competition seem to have great difficulty getting their head round what seems to me a very simple proposition (make it nice to use and nice to hold, like an iPod, but make it do stuff an iPod can't), so it's not just Microsoft at fault here, but yet again I find myself wondering what the hell their problem is. Sometimes it seems like they just don't want to get it right.
Although it's probably a good thing that this partnership came about. Because if you think the iPod has a monopoly now, imagine what it would have been like with Microsoft shoving it down everybody's throats. And imagine how little the product wuold have improved over time - I mean, Apple spent the last couple of years sitting on their hands and not implementing relatively trivial features like gapless playback, because they could get away with not bothering. Recently the competition's started to get their act together and they're making noticeable improvements to the iPod line. But we all know what happens when MS is the only show in town, don't we? Not a whole lot, that's what.
So... essentially all this news article is saying, or rather... proposing, is "what if Microsoft and Apple teamed up for the iPod."
Really just one thing.
1. There wouldn't be a Zune.
Considering the way the Zune has been selling, that point doesn't even count.