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The Partnership That Could Have Changed Everything
DesertBlade writes "Bloomberg is reporting that, at one point, Microsoft had considered an Apple/iPod partnership before it released its own MP3 player. Microsoft was apparently displeased with MP3 players partnerships they had already made, notably the Creative and Dell models. This information came from court documents introduced in an antitrust lawsuit from Iowa. From the article: 'Microsoft had been working with partners on music devices for at least a year before Apple introduced the iPod in 2001 and catapulted to a dominant position in the market. Microsoft and its partners failed to come up with compelling hardware and had difficulty getting software to properly connect music collections on computers with their devices.' If this Apple/Microsoft partnership was formed how would this have changed the Microsoft and Apple dynamics?"
We'd probably have gotten a situation where Apple developed a version of the iPod for the Mac, and MS developed one for Windows. My guess is that the Windows version would have been tied into WMP, while Apple would have gone with iTunes. It would have been a mess. I seriously doubt MS would have allowed support for AAC+ on their version, while Apple would have shunned WMA. The market would have been split between the two companies, and the iPod would have likely been a failure. One of the reasons the iPod took off (other than its UI) was the fact that it works across both Macs and PCs. Another reason is the simple design of iTMS. It just works. I seriously doubt that MS could have developed something similar, and they would have stuck their fingers into iTMS just enough to ruin it. Look at the Zune. MS has had years to pick the iPod and iTMS apart, and this is the best they can do? Pathetic.