Microsoft to Launch Zune in EU

An anonymous reader writes "Happy with the sales from the little brown music player here in the states, Microsoft is working to launch the Zune media player in Europe by the end of the year. According to the Washington Post article, they are trying to have a realistic outlook on the entrenched Apple product line. They're not trying to play catch-up at the moment ... they're just trying to get on the map. From the article: '"Our next round of introductions will probably be in time for the holiday of this year." [Jason Reindorp] said Microsoft planned extensive research with focus groups in Europe to see how it could be modified for a European consumer. He said the Zune had a 10.2 percent market share in the U.S. in the 30 gigabyte category, according to the latest data, and that it was still in line to sell over a million units by June 30, the end of its current fiscal year.'"

Comments

Re:Greetings!

[Rik Sweeney]

Actually, since squirting certain songs won't be possible, maybe I should

wel-
come
Europe
to the
anti-
social

Even fish would find that statement too fishy.

[Futurepower(R)]

MOD PARENT UP!!

This statement sounds fishy: "He said the Zune had a 10.2 percent market share in the U.S. in the 30 gigabyte category, according to the latest data,..."

I suspect most people don't buy the 30 GigaByte iPod. I suspect that the "latest data" is only for new sales, and doesn't take into account all the iPods already sold in that category.

I also suspect that the "latest data" is a complete lie. Most people who call themselves marketing professionals are professional liars more than anything, in my experience.

I'd like to know how many people with no knowledge of MP3 players bought a Zune to give to someone as a Christmas present. I'd like to know how many Zune owners are dissatisfied with them.

--
U.S. government violence encourages other violence.