Why the iPhone Keynote Was A Mistake

jcatcw writes "Mike Elgan at Computerworld lists six reasons why it was a mistake to make the iPhone keynote at Macworld. He argues that extremely high expectations can only lead to disappointment for consumers and investors. The focus on the phone during the keynote also took away from the Apple TV announcement, put iPod sales at risk, gave competitors a head start, and (perhaps worst of all) ruined the company's talks with Cisco over the iPhone name. From the article: 'The iPhone, despite its many media-oriented virtues and its sweet design, will do far less than most existing smart phones. The problem Apple now faces because of Jobs' premature detail-oriented announcement is that of dashed expectations. When customers expect more and don't get it, they become dissatisfied.'"

Comments

Re:Jesus

[zappepcs]

Welcome to the Apple fanboi club^H^H^H^H er, /. or any other web site that talks about Apple. If you don't support Apple's point of view somehow, your comments get modded to oblivion.

I continue to believe that the worst part of the iPhone is the hype, and I certainly include all the gibberish iterated here on /. today about what should or could have been done for the keynote.

I've never even seen an iPhone, and will probably walk away without asking to look at it when I do see one. I'm tired of hearing about this product that doesn't yet exist. Instead, I'll learn about and play with products that do exist. More than that, I'm tired of hearing people spout off about how great it is.... they can't possibly know if it is great or not, not yet.