Microsoft Launches Comical Effort to Fight Piracy

theodp writes "A week before the release of Vista, Microsoft is expanding its fight against software piracy with a new educational effort that includes comics. Making its U.S. debut Monday, the Genuine Fact Files campaign aims to make Microsoft's message more accessible to a broader audience. BTW, Vista's Software Protection Platform (SPP) can put unvalidated copies of the software into a reduced-functionality mode. From the article: 'Microsoft plans to draw attention to it through banner ads on its Web sites and promotional material that it will hand out through partners. By using comics, the company aims to make the message more accessible to a broader audience. They are black and white, in a style similar to newspaper comics.'"

Comments

Re:Good for them!

[Speare]

Give up the fight, man, the word "pirate" in this usage is hundreds of years old.

There was very little trust in the print medium when it was first developed--it was seen as unstable and subject to piracy and fraudulent copying. Authenticity was hard to guarantee: indeed, the term "piracy" was first used by John Fell, Bishop of Oxford, circa 1675, to describe certain pernicious practices of early printers and booksellers. A "pirate" was someone who participated in the "unauthorized reprinting of a title recognized to belong to someone else." "Stationers" eventually emerged as the trusted practitioners who were placed in charge of various aspects of publishing--practices we would now recognize as printing, publishing, editing, and bookselling. Stationers worked out the conventional practices of making books, and thus made printing a viable economic enterprise with the elaborate complexity of producing a book eventually invisible to all but the practitioners in the trade.

Re:Give us more than ONE FREAKIN KEY

[soft_guy]

This is precisely why Apple makes MacOS X, iLife, and iWork available in family packs that cost only marginally more.