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Something in Your Food is Moving
Dekortage writes "The New York Times has a report on probiotic food: food that has live bacteria in it. From the article: "[for Dannon's] Activia, a line of yogurt with special live bacteria that are marketed as aiding regularity, sales in United States stores have soared well past the $100 million mark.... Probiotics in food are part of a larger trend toward 'functional foods,' which stress their ability to deliver benefits that have traditionally been the realm of medicine or dietary supplements.""
Activia, a line of yogurt with special live bacteria that are marketed as aiding regularity
Taco Bell should sue them for patent infringement.
In fact, I consume a good quantity of it on a regular basis. This is assuming that bottle-conditioned unfiltered beer counts.
Man, live yeast really gives you gas of doom, though.
I love that sensation of the probiotics crawling down my throat!
If I only I could get my wife to say the same thing.
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There have been probiotic yogurts for sale in Europe (or at least in the UK) for quite some time now. I lived there 2005-2006 and ate this stuff daily (yogurt tastes better there on average anyway).
If you ask me, the US has a long way to go before reaching the standards in terms of taste and healthiness (is that a word?) that grocery food has set in the UK, Belgium, Netherlands, etc.
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Maybe if the food industry didn't fuck so much with food to maximize profits in the first place, people wouldn't have so many troubled stomachs?
Jesus Christ, are we really that disconnected from our food these days?
.bacteria.
Dude, bacteria is what yogurt is. It's milk, spoiled under controled conditions. Conditions that promote the growth of . .
For the past few decades commercial yogurt has been pastuerized, i.e, put under controlled conditions that kill bacteria. Don't do that and your yogurt remains live. That's all there is to it.
KFG
Saying that yogurt has live bacteria in it is like saying water has H_2 O molecules: of course it does! Here is a wiki link that describes pretty accurately, to the best of my knowledge, the bacteria species that makes yogurt out of fresh milk.
Dannon's products should be avoided. The worst brand-name yogurt in Bulgaria is theirs. It has the most artificial taste of all the surrogates that are sold as yogurt. If you have tasted the real thing, you will recognise their product as junk food (as long as you are not a junk-food addict :-) ).
IIRC - the bacteria is not common for the US. In fact it is uncommon for most of EU.
It is Lactobacillum Bulgaricum and relatives which are originally from the Balkan peninsula (you can guess from the name). Even now in the remote mountain areas of Bulgaria, Macedonia, Northern Greece and South Eastern Serbia if you leave milk outside it has a very fair chance of becoming a proper yogurt naturally. This does not happen every time though and that is the reason why people add some of the old yogurt in the new milk to start the fermentation. The difference between Lactobacillum produced yogurt and other yogurts is that lactobacillum can ferment even buffalo milk to yogurt without starting to produce nasty ketones and the smelly stuff we usually associate with bad milk. In addition to that once the fermentation has taken place the product is surprisingly stable and can survive up to several weeks in the fridge without any extra preservatives. For reasons not completely understood even today outside its native region native Lactobacillum does not last long so any place using it has to refresh its stocks regularly from the Balkans.
Danone got their hands on Lactobacillum and started producing decent yogurt after buying the biggest Bulgarian dairy food producer Serdika in the 90-es. Before that their yogurt had the taste of condensed rancid piss fortified with non-sour cream (same as the yogurt still made by most other manufacturers nowdays). Now it is more or less edible. It is not anywhere close to the real stuff which you can get in the Bulgarian, Greek or Macedonian mountains (I sometimes feel like killing someone for a jug of buffalo yogurt), but it can actually be eaten.
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Perhaps someone here can tell me, what is the real difference between this fancy 'Activia' brand, and normal live culture yogurt (such as the Yoplait custard style I've been eating for 20 years when I want yogurt)?
Good yogurt has always had live bacteria in it, and the health effects of eating that live bacteria are not news.
You call it 'Old Faithful' and tourists come to watch.
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They patented it and called it a healthy sounding name.
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Perhaps someone here can tell me, what is the real difference between this fancy 'Activia' brand, and normal live culture yogurt (such as the Yoplait custard style I've been eating for 20 years when I want yogurt)?
Check the ingredients, lately?
Yoplait, etc. are marketed as yoghurts in the same way colourful beverages are sold as juice: there might be some juice in there somewhere, and it may look like juice, but all in all, it's mostly something else.
Don't recall off-hand, but Yoplait, etc. are predominantly milk and milk solids with a healthy (pun intended) dose of various gums and emulsifiers added to give it the texture of real yoghurt.
To take this a step further, what's the difference between real cheese, and the waxy pasteurised stuff sold as cheese in the typical supermarket? Easy -- one is cheese; the other is something else. Anyone that has even once tasted either will agree this.
Real yoghurt (and real cheese) are available in the U.S., but typically only at high-priced cheese shops, specialty stores, or similar venues that escape notice from regulators. IIRC, it's illegal (as much so as Cuban cigars), but the market for the stuff is alive and well (again, pun intended), and the customers are loyal and happy to pay. Not too many people make real yoghurt locally, but it's not uncommon to find raw cheeses available at better farmers markets.
Good yogurt has always had live bacteria in it, and the health effects of eating that live bacteria are not news. The real difference is that Activia invented some fake-latin sounding names for their bacteria, trademarked 'em, and then used it in their marketing campaign.
Consumer Reports mentioned them a few issues ago, and said that a test of Activia's bacteria showed that only 0.1% of them survived the passage through the stomach. So the idea that they somehow aid digestion is rather silly.
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