ESA, Games Industry in for Big Changes
An anonymous reader writes to mention an EToyChest article with a bit of perspective on the departure of Doug Lowenstein from the Entertainment Software Association. Lowenstein, who helped to kickstart the group, was instrumental in the ESA's grown and continued well-being. Now that he's moved on a new gig, the article points out that the industry is in for some changes in the years ahead. From the article: "Doug Lowenstein, a man that Jack Thompson has likened on separate occasions to such delightful despots as Saddam Hussein and Hitler, has been the advocate de jour for the industry since he signed on in 1994. Refusing to directly engage firebrands like Thompson in televised debates, Mr. Lowenstein has a history of picking and choosing his battles. Where Thompson prefers to argue his position in front of cameras, Mr. Lowenstein fought his battles quietly, but persistently. Under his guidance, the game industry has undergone its biggest transformation; it's now expected to gross in the area of $12 billion worldwide, more than four times the business it was doing when he signed on. While one would hesitate to give Mr. Lowenstein credit for the industry's success, his steady hand has been instrumental in sidestepping many of the media landmines that we've come across on the way.
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The future of videogaming belongs to Microsoft. The PS3 is dead in the water and the dearth of decent Wii games has shown that console to be a fad.
In the near future, anyone looking to do a little videogaming will have two choices: either log on to XBox Live or fire up a Games For Windows approved PC game on a Vista machine.
They may as well get Steve Ballmer's admin assistant to be head of the ESA at this point.