35 Million DSes Sold, 6 Million Wiis By End of March
Wowzer writes "Nintendo just announced its quarterly sales for the end of 2006. Sales for the 9 months were up 72%, while net income was up 43%. From the article: '[There will be] worldwide shipments of 6 million Wii systems by the end of March 2007. Nintendo has sold 35 million DS and DS Lite to date ... As for the next fiscal year, Nintendo expect to sell around 23 million DS Lites, bringing the estimated total of DS units to 58 million by March 31, 2008.' New Super Mario Bros. seems to have legs of its own with 8.64 million copies sold worldwide and continued strong sales. But they seem slow to ship out those Wii with 4 million manufactured last year and 810,000 of those not arriving to stores until now."
If PS3 has showed us a lesson, is that we need a new metric for "x millions sold" with game consoles, that is, "x millions sold minus y millions returned after being unable to sell them at ebay for a premium price".
No, seriously, most PS3 were bought for reselling, while most wii's are bought for playing. And it, for me, it's a pretty big difference.
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It's a manufacturing capacity problem. Nintendo's business is sized according to the requirements of their previous generation of hardware. This unexpectedly high demand for Wiis has left them in dire need to increase their production capabilities. Unfortunately, it takes months to tool up a new factory and begin moving parts to that factory. And that factory won't even be able to work at full capacity if there's a shortage of some particular part. For example, the Wii cases are highly customized pieces of plastic. If the provider of those cases can't make enough to meet production needs, then the entire pipeline won't be able to operate at maximum capacity.
All I can say is that it's a good thing that Nintendo gets their chips from IBM. IBM is probably the only company that could provide Nintendo with enough customized microprocessors to scale with their needs.
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