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Google Defuses Googlebombs

John C. Worsley writes "Google announced today a modification to their search algorithm that minimizes well-known googlebombing exploits. Searches on 'miserable failure' and their ilk no longer bring up political targets. The Google blogger writes: 'By improving our analysis of the link structure of the web, Google has begun minimizing the impact of many Googlebombs. Now we will typically return commentary, discussions, and articles about the Googlebombs instead.'"

10 of 169 comments (clear)

  1. miserable failure by TodMinuit · · Score: 5, Insightful

    Searching for "miserable failure" now brings up a million pages talking about the Googlebomb, "miserable failure". Is that much better?

    The whole reason PageRank was create was because the exsiting technologies at the time, namely keywords and before that meta tags, were being abused like hell. Now PageRank is being abused left and right. It's time to take a step back and rethink.

    --
    I wonder if I use bold in my signature, people will notice my posts.
    1. Re:miserable failure by harmonica · · Score: 4, Insightful

      Searching for "miserable failure" now brings up a million pages talking about the Googlebomb, "miserable failure". Is that much better?

      Yes, it is. Because those seem to be the pages actually dealing with "miserable failure", different from the homepages of George Bush or Michael Moore (which were both victims of miserable failure Google bombs). If no other pages prominently feature "miserable failure", that's not the fault of the search engine. They can only find what's there.

      Google bombs weren't a priority at Google precisely because the abuse was mostly done with irrelevant phrases like "miserable failure". You only search for those when you hear about Google bombs for the first time.

      The whole reason PageRank was create was because the exsiting technologies at the time, namely keywords and before that meta tags, were being abused like hell. Now PageRank is being abused left and right. It's time to take a step back and rethink.

      Google bombs don't have much to do with PageRank. They're about link text being abused.

      As for rethinking, they're doing this all the time at Google. They're constantly updating their ranking algorithms.

  2. Easier Solution by doroshjt · · Score: 3, Insightful

    Get ride of the I'm Feeling Lucky Button, the only time I've ever used this button is when some sends me an email saying I should search for Weapons of Mass Distruction and hit that button. haha fun, nothing found.

  3. Well, I still think there was an legit problem by hypermanng · · Score: 4, Insightful

    To some extent, googlebombs *were* abuse, which leads me to think Google needed to upgrade their heuristics. This appears to be much of what they've done, though I think their response was too focused on killing that specific form of abuse and not focused enough on improving analytic depth.

    --
    I am the one true god. However, as an atheist, I don't believe in myself. I guess I have a self-esteem problem.
  4. Alternative Page to Link To by fyoder · · Score: 3, Insightful

    I feel a bit sad about this, since there was something wickedly fun about google bombs. But given that they subvert the intention of the search engine, it's completely understandable that they would take action against it. In fact, the surprise is that they took this long to do anything about it.

    If you do the search, you'll find this page already comes up on the first page. While it's not as clever as the original google bomb, linking 'miserable failure' to it would still express the intention of the link and could be an alternative to simply removing it.... Tough call, but something should be done with all those links, since now they are essentially 'broken' and constitute just a load more cruft in an increasingly crufty web.

    --
    Loose lips lose spit.
  5. Re:Big changes? by Jerf · · Score: 4, Insightful

    With all due respect, a couple of sentences from Google are not enough to uniquely identify how they've changed their algorithms. Just because the only idea you could come up with is "ignoring link structure" doesn't mean that's what they went with. I'd expect that they came up with a way of characterizing Google-bombs and figured out how to discount that, which probably fixes some other SEO tricks too. I've got some guesses on how that could look, but none of them are informed enough to share, so I won't.

  6. Re:Big changes? by LordKaT · · Score: 3, Insightful

    I'd mod you down, but there's no "-1, Some Jackass Jumping To Conclusions"

    Really now, stop it. There's no reason to believe, at all, that Google is ignoring link structure. Google probably sees a certain percentage of inbound links (with the exact same title) in a short period of time (say a week or two) and marks it as a potential Googlebomb.

    Whoop-di-friggin-do. Yeah, it hurts shit like blog pranks, but it also fucks up spammers big time. Remember, a Googlebomb isn't just fun and games, it's also plenty of Viagra spam.

    Meanwhile, the rest of us who work at getting high search rankings honestly have not been hurt. Amazing.

  7. Re:Big changes? by drinkypoo · · Score: 5, Insightful

    Please stop referring to a Googlebomb as "mob rule."

    No. That's what it is. Why should I stop?

    The Googlebomb is just an example of the weighted "democracy" that Page Rank is supposed to be all about

    So is Mob Rule. That doesn't make it a good thing.

    as another poster said, these sorts of guerilla campaigns are wicked fun.

    So is using cars on the freeway as practice targets for your minigun. Fun is not the ultimate arbiter of what is right.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  8. Re:Big changes? by sago007 · · Score: 5, Insightful

    The Googlebomb is just an example of the weighted "democracy" that Page Rank is supposed to be all about

    No, Page Rank is weighted democracy. A Googlebomb tries to destroy the Page Rank.

    Page Rank is supposed to sort the pages according to there relevance, based on the links found on the Internet. A Googlebomb tries to prevent Page Rank from doing that by manipulating the links on the Internet. A Googlebomb does not mean that Internet users get more relevant results it is the other way around.

  9. Re:How they did it. by timeOday · · Score: 3, Insightful

    To some extent, googlebombs *were* abuse
    Well that's the question, isn't it? Why do you think they were abuse?

    If people look up "facist," they should get Hitler or Stalin, even if those guys never called themselves that, and there's no precise definition. It's what people think about them.