Spamming Google Maps
An anonymous reader writes "Google organized a flyover of Sydney, Australia last Friday for Australia Day. The images taken on the day will be posted to Google Maps in a few weeks. A number of dotcoms spent hours making huge signs that would be visible from the air.
It will be interesting to see whether Google will repeat the event in other cities. If they do, get prepared early. What sign would you make?"
My blog
Have you ever put something like "Mt. Rainier" into Google maps? Does it seem fucking stupid that Mt. Rainier is not one of the returned results? Maybe Google has already "ruined the entire point of maps."
For places without street addresses, the geocoder can look up the information directly in the POI (point of interest) database and find coordinates for any feature the website is exposing. Google's map interface isn't the most well-written, even though the geocoder software they use/license (or used at one point) is perfectly capable of this.
For road routing of non-road-network points, they can either "snap to" the nearest road, or the POIs often have "entry links" where you're supposed to be routed to on the road network to get enter there (often more accurate than finding the nearest road).
Full disclosure: I work in the data department of a location-based services company that has a technology-providing business relationship with Google Maps, but I don't deal with Google directly and I'm not authorized to talk on behalf of my company to the public. If you want them to do better geocoding with better routing integration, send them a request, and they might be able to do it in short order. They should already be "capable" of it.