Slashdot Mirror
Who Killed the Webmaster?
XorNand writes "With the explosive growth of the Web in the previous decade, many predicted the birth of a new, well-paying, and in-demand profession: the Webmaster. Yet in 2007, this person has somehow vanished; even the term is scarcely mentioned. What happened? A decade later I'm left wondering: Who killed the Webmaster?"
Next question.
This time last year my wife and I were eating in our favourite restaurant and got chatting to the couple on the table next to ours. Sooner or later the subject of work came up. I said I was a web developer. "we are web developers too" they said. It turns out they work from home just down the road from us. He does the backend asp coding and she does the front end and photography. They still churn their way through local SME businesses that want a 4 page brochure website. The thing is they make a good living out of it. Just as much as I can make in a large but specialised web development company.
Yes "webmasters" are rare but they are not extinct.
another Roadkill on the Information Superhighway
Your previous generation of self-appointed "webmasters" were the first folks on the scene. This was before most people even knew what a hyperlink was, let alone HTML. Therefore, being able to hack together a page that would render properly was a rare ability. It was a new form of media, with its own rules, and it was trying to borrow aesthetically from print media. So you had a bunch of "pages" that, honestly, looked like crap (partly because the people with skills were focusing more on functionality than form, and partly because nobody knew what a good "web page" was supposed to look like).
Gradually, programmers started making better tools so that less technically-inclined people could jump in and try things. Some of these folks were artists, and some rather beautiful and elegant layouts were developed. At about the same time, tools started popping up that allowed people to type content into a text box and have it appear with the proper formatting applied, or have the data be automatically imported and formatted from a database. With this, the amount of content on the web increased dramatically. A webmaster's focus was on editing and uploading individual HTML files (a comparatively laborious task compared to entering something into a blog post form), and at the same time he had to compete directly with the better designs and layouts from the art pool.
So what happened? The more technically oriented webmasters became LAMP specialists or coders (and the bottom of the barrel started making IE-only pages). The more artistically inclined ones discovered CSS and Dreamweaver and went on to contribute to a prettier and easier to use web. A very small minority with talents in both areas got fantastic jobs and made lots of money making tools for artists or better interfaces (dynamic HTML, slide-out widgets, WYSIWYG in forms). And the rest? Well, you don't get very far if you can't adapt.
Some say specialization killed the Webmaster. I say common knowledge killed him. It just isn't cool to be a Webmaster anymore, pretty much anyone can do the job or knows a kid who can do the job.
And while I agree that some people have chosen to specialize even more, I've seen people go in the other direction as well. There are still Jacks-of-All-Trades, except those new Jacks may know a scripting language or two, a bit of database, a bit of graphic design, a bit of apache, etc. And those new Jacks-of-all-Trades just couldn't market themselves under the old label Webmaster, since that label doesn't really describe what they do now, nor does that old label describe something that's very special anymore.