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Verizon Rejected iPhone Deal
SnowDog74 writes "According to an article in USA Today, Verizon Wireless rejected an Apple deal over the iPhone. The article says that Verizon wasn't happy with the strict terms Apple demanded — a Verizon Wireless VP is quoted saying that Apple wanted a cut of monthly revenues and control of the customer relationship. What's perhaps equally interesting, however, is the implication from sources that say Cingular's exclusive 5-year deal with Apple applies within the United States only. If this is true, it undermines some of the criticism Apple has been receiving for their business strategy surrounding the iPhone, given the size of the cell-phone market outside the US."
Granted, the revenue stream from added features seems to be the principal deal-breaker, but TFA also highlights that Verizon would be cut out of certain customer service decisions. However you feel about the company, they do pride themselves on their customer satisfaction numbers. As a retailer, I found their policies to err on the side of customer benefit.
Apple's terms would have cut out major retailers when it comes to the handset, making it more difficult to retain those retail partners. It also would have taken warranty policy from the carrier to the manufacturer - and the iPhone would be the only handset with this arrangement. I think customers would have hated it, but maybe Apple planned to be more fair. How are they on iPod warranty?
Verizon has been treading lightly with retailers since their split with Radio Shack (over R$ revenue). The separation hurt both companies right off the bat, and the implications of the separation are still developing. If Wal-Mart and Best Buy were cut out of the iPhone deal, they might have such a sour taste that they skip off to Cingular instead.
If Cingular's terms do not exclude third-party retailers, Verizon will suffer anyway.
FairTax baby!
The Consumerist has reported that the free 18 months is false (original story)
Verizon wants to disable EVERYTHING on the phone that isn't pay-per-use. If you were thinking the iPhone was restrictive, think again.