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Interview With "Switcher Girl" Ellen Feiss

Ed over in Accounting writes in with a Macinstein interview with Ellen Feiss, an Internet cult figure of a bygone era. Back in 2002, in the heyday of Apple's "Switcher" ads, the 14-year-old Feiss garnered a bit more than 15 minutes of fame. Her Switcher ad became an instant classic — partly because of the widespread belief that she was stoned while filming it, which she says was not the case. In the interview Feiss, who is now a college student with one movie behind her, talks about pseudo Internet fame, drugs, and acting. She says she's still using the same G4 she had when the ad ran. Nostalgia bonus: the ad is embedded at the end of the interview.

35 of 351 comments (clear)

  1. Oh dear. by Funkcikle · · Score: 5, Funny

    She actually says "Psych!", as if she is still 14. She may have well as ended a hilariously fallacious statement with "...NOT!".

    1. Re:Oh dear. by kjart · · Score: 5, Funny

      ..and you used "oh dear" as if you're retired and like to knit for your grandchildren. Judging people based on a word or two is fun!

    2. Re:Oh dear. by somersault · · Score: 3, Funny

      I'm a retired grandmother who likes to knit, you insensetive clod!

      --
      which is totally what she said
  2. Stoned? by noz · · Score: 5, Funny

    I wasn't stoned when I saw the ad either!

    1. Re:Stoned? by jkrise · · Score: 5, Funny

      "I wasn't stoned when I saw the ad either!"

      Getting stoned for watching Mac ads is so 5 years ago... these days you get 'chaired'.

      --
      If you keep throwing chairs, one day you'll break windows....
  3. Re:let it be by kfg · · Score: 5, Funny

    It's not like the kids these days will believe the conditions we lived under back then anyway (both ways), or our strange social customs, or that we really risked prosecution to download that shitty, old fashioned music.

    And Jesus we dressed funny. No, that half decade is an era best left bygone alrighty.

    KFG

  4. Apple ads by suv4x4 · · Score: 3, Interesting

    It's been 5 years or so. And still most of the Apple ads represent one or at most two objects (frequently human actors it seems), which are speaking about how much PC-s suck, and occasionally, ONLY occasionally, also mentioning how Mac software never has problems (lie) or how on Mac you can process photos and videos, and on the PC you can't (lie).

    And you suddenly know why most people just don't buy Macs. Mac marketing makes impression of being really really desparate.

    Maybe they should try some of their iPod concepts for advertising the Mac? This could work better. Show people having fun with a Mac, show Mac being used.

    Stop with the "PC sucks" nonsense.

    1. Re:Apple ads by el_womble · · Score: 4, Insightful

      I worry about this too.

      I'll be suprised if the new UK ads make an impact. We don't react very well to negative advertising over here and we tend to be more diserning consumers. Most people who are using Windows are using XP. XP, for all of its faults is stable, verstaile and familiar; on modern hardware with oodles of ram its fast and it does work with all of those odd USB gadgets that people buy (my missle launcher doesn't work under OS X).

      Its also cheap. You can buy a decent computer from Dell with LCD monitor etc. for under £300.

      I'm a devout Mac user and even I don't relate to adverts. Yes, I have made photo albums, they did look fantastic and I could do it with the software that was provided with the machine but it also cost me £30. Yes, I can watch DVDs out of the box, but if I want to watch anything in fullscreen in Quicktime I need to buy a £20 pro update, or import them into iTunes (not iMovie) and watch them in front row.

      As for the 'no drivers' being a good thing, I'm not sure what they are smoking. There are laser printers that require you to compile open source drivers to get to work, mobile phones that refuse to connect via bluetooth and perhaps my biggest irritation is cameras whose RAW file format isn't supported. Now these arn't necessarily Apples problem: Fujitsu encrypt their RAW, Minolta only support Macs on their more expensive printers and Motorola are the worst phone manufacturer, but they ALL work on Windows with the drivers in the box.

      Telling Brits that they are stupid for buying a PC isn't going to work. Buying a PC is a choice. There is more software (including viruses), they are cheaper and they are as stable. The reason I bought a Mac? UNIX under the hood, a great interface (apart from finder), great hardware and in my experience less goes wrong.

      --
      Scared of flying, pointy things snce 1979!
    2. Re:Apple ads by suv4x4 · · Score: 3, Insightful

      So Apple better say "Windows" or "Office" in their switcher ads, I guess...

      That'd be kinda ironic given in their ads they specifically stress on the fact MS Office is available on Mac and It Is Good.
      They need Office on the Mac and they know that.

      As for Windows.. they'd piss off someone's lawyers to directly flame the Windows brand. So they use a "PC" as a generic name, but of course talking about Windows (not Linux or BSD or anything).

      Which is *again* ironic, and doubly so, as what they sell right now is exactly a PC. No more, no less. The only single difference being the DRM chip they use to lock OSX, and the EFI (versus the classic BIOS). But new PC-s are sold with EFI too, so..

      I remember when they were also flaming the Pentium 2/3/4 chips, talking about how terribly slow they are compared to G4 and G5. Which was again a lie, when they switched to Intels they got away from the situation talking how hugely different Core is, a totally, totally different thing, completely different from the Pentiums we flamed just few months ago!

      Of course, those better informed, know Core 1 is in fact enhanced Pentium 3 with more SIMD commands and extra power-saving features.

    3. Re:Apple ads by gujo-odori · · Score: 3, Insightful

      I'm a recent first-time Mac owner (except for a brief stint on 7.6.1 on some Motorola-based Mac in the late nineties; that sucked), and do you know what? Windows machines (not PCs; Linx machines are mostly PCs, too) do suck relative to the competition in most respects.

      Honestly, unless you're really into PC games, there aren't many areas where a Mac isn't >= to a Windows machine. Granted, one of those areas is that there is no Exchange client on Mac that is as good as Outlook 2003 or Outlook 2007 on Windows. Microsoft Entourage is adequate, though, and Mail.app can handle the mail part of dealing with an Exchange server just fine (I'd love to see Apple add calendar integration, though; the best thing Apple could do here is put out their own complete Exchange client). Mac Office 2004 is decent, and at my company - which my eyeball estimate says is 1/4 - 1/3 Mac, some Linux and FreeBSD, and majority Windows - the Macs work just fine on the Windows network.

      Mac is a no-brainer for ease of use, but what may come as a surprise to many is that among the three platforms, I also consider Linux to beat XP for ease of use in most areas (roaming between wireless networks is not one of them, which is one reason I chose a Mac; I move around the building a lot and don't want to have to mess with wireless problems). The main reason most Windows users today would say Windows is easier to use is because it's what they're used to. If they switched to a Mac, they would also find it "harder" than Windows at first, but once they got used to it over a month or so of use, they'd realize there's no way they'd go back.

      I don't see myself going over to Mac as my primary system instead of Linux, I just like Linux to much. But migrating my parents from Linux to Mac? Yeah, I can see myself encouraging them to get a Mac. My dad likes to tinker too much to ever give up Linux, but I think they'd really enjoy a Mac as their "real work" computer.

    4. Re:Apple ads by cyclomedia · · Score: 5, Insightful

      You touched upon an important point there too, Joe Public usually doesnt think in terms of Windows vs OSX vs GNU/Linux vs AmigaOS4 ... They buy a "computer". That computer will most likely come in the form of a Dell a HP or a Mac and may well be from PC World with a free digital camera, oh and have Intel Inside too, because that's what the TV adverts tell them is good.

      While us geeks are sitting around slashdot arguing about Vista's lateness, OSX's niceness and Linux's empire toppling innocence PC World, HP, Dell and Apple are raking in the big bucks and conditioning the public's opinions on what constitutes the latest greatest in computing via advertising.

      The simple fact is that until PC World adertises their latest Red Hat or Suse bundle during the Superbowl GNU/Linux will not be joe-public's-desktop-ready no matter what we collectively shout about it here.

      Obviously, i sincerely hope to be eventually proven wrong, but i suspect my karma's about to plummet rollercoaster style, in which case: Weeeeeeeeeeeeeeeeeeeeeeeeee!

      --
      If you don't risk failure you don't risk success.
    5. Re:Apple ads by hey! · · Score: 5, Insightful

      It's been 5 years or so. And still most of the Apple ads represent one or at most two objects (frequently human actors it seems), which are speaking about how much PC-s suck,
      This is known in the trade as "shooting fish in a barrel."

      People are aware that computers are these cool, amazing machines. As is written in the Book of Jobs: "bicycles for the mind The problem is that (Windows) PCs do suck. It's like having to work with a manic depressive coworker who drains your energy by making you deal with his weird issues all the time.

      You can't sell a computer that you want people to love without reminding them that (Windows) PCs suck, because over time people begin to accept that suckiness is the way computers are supposed to be. You can't change the world without first upsetting the unconscious accomodations people have made to the status quo. The world if full of unreasonable things people get accustomed to; it's only when they are reminded they have a choice that they remember how ridiculous things are.

      The reason people "don't buy" Macs is the same reason people "don't buy" BMW cars. There are cheaper alternatives that fill their needs. Yes, the Mac Mini is pretty cheap, but beige boxes are even cheaper. If they could buy the mini at $299, more people would buy them. But cheapness is a game Apple can't win at, and doesn't want to play. BMW could sell more cars if it had an offering to set against the Ford Focus, but that would turn them from BMW into a smaller, less competitive Ford. BMW sells luxury cars, Apple sells luxury computers. And Apple has the luxury of not needing to advertise much if at all to its existing customers; most of them are not going to switch to a PC unless they are forced to be circumstances that no advertising could alter. What Apple needs is to find the people who are disatisfied with their old PC jaloppy and can be interested in trading up.

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
    6. Re:Apple ads by NTiOzymandias · · Score: 4, Insightful

      I'm -really- tired of people saying how well OpenOffice works when it doesn't. Just because it -is- an alternative doesn't mean it's superior, or even on an even footing with its competition.

    7. Re:Apple ads by 0xdeadbeef · · Score: 5, Funny

      The reason people "don't buy" Macs is the same reason people "don't buy" BMW cars.

      They don't want others to presume they're obnoxious twats who derive self-esteem from a brand identity?

    8. Re:Apple ads by Short+Circuit · · Score: 3, Insightful

      I've had the reverse experience. A student's Word document resided on a floppy disk they hadn't been taking care of, and wound up corrupted. The document crashed Word, even after running ScanDisk on the floppy.

      I popped the floppy into the one computer in the lab which I had installed OOo on, opened the document, and re-saved it as a Word document. The student lost some of their document, but much of it was still recoverable.

    9. Re:Apple ads by screeble · · Score: 3, Informative

      if I want to watch anything in fullscreen in Quicktime I need to buy a £20 pro update, or import them into iTunes (not iMovie) and watch them in front row.

      Not true... Open up AppleScript Editor, type...

      tell application "QuickTime Player"
      present front movie scale screen
      end tell

      ...and save as application. Drag into user scripts folder.

      The next time you want fullscreen just use the script.

    10. Re:Apple ads by Chelloveck · · Score: 3, Insightful

      The truth is PCs running Windows are more problematic than Macs.

      The truth is, they're roughly equivalent. My shiny new MacBook Pro has crashed as many times in the two months that I've had it as any Windows machine has in a two-month period. Some things are easier on the Mac, but some other things are easier on Windows. On both platforms I've had things "just work", and on both I've had things "just fail for inscrutable reasons".

      I have a vague preference for the Mac, but it's just that -- a vague personal preference. It mostly comes from the Unix underpinnings of OSX, which means that an old Unix hack like me can get in under the hood and actually fix some of the things that go wonky. I have found nothing that clearly sets either platform above the other, at least for the things I need a computer for.

      Heresy, I know.

      --
      Chelloveck
      I give up on debugging. From now on, SIGSEGV is a feature.
  5. Go PowerBook G4! by Anonymous Coward · · Score: 5, Insightful

    Interesting to hear she's still using the same G4. I'm using the same PowerBook G4 I bought in 2003, because it still is a surprisingly competent notebook after 3.5 years, even for my daily graphics work. I hear all these Windows people complaining about how a PC only lasts a couple of years before you have to buy a new one; I hear that and think, well, that just about negates the "PCs are cheaper" argument...

    1. Re:Go PowerBook G4! by Tiro · · Score: 4, Insightful
      Well, I'm still using a 2.0 GHz celeron with 256 MB ram, and it runs a stripped down version of XP quite well, not to mention Ubuntu.

      I think the main reason people "have to" upgrade is because Windows gets bloated registries. Even without viruses, things crawl on a poorly maintained machine with a lot of crappy apps like AOL installed.

    2. Re:Go PowerBook G4! by dreamer-of-rules · · Score: 4, Interesting

      A couple months ago, I upgraded from a 3.5 yr 1.0GHz TiBook to a 2.33GHz C2D MacBook Pro. The speed goes way beyond being able to play H.264 videos without stuttering.

      I gave my brothers a demo, with all of these running simultaneously..
      * iTunes playing music
      * VLC playing a video
      * DVD playing (a ripped folder)
      * iPhoto open with 5,000 photos
      * VPN/VNC to several work systems
      * Parallels running Windows XP
      * ...and that Windows XP running XCOM:UFO Defence
      * A second Parallels window installing Windows 98

      I hit Expose to show all windows-- there was no stutter.

      The CPU load was only at 75% :-D

      / love the MagSafe adapter more than I expected.. it just works

      --
      Everyone is entitled to his own opinions, but not his own facts.
  6. Apple's Demographic? by SpzToid · · Score: 5, Insightful

    ...What do you think it was about your ads that made you a stand out?
    Ellen: I don't know? Because people thought I was stoned, because there aren't that many young girls in computer commercials.

    Ellen seems to have figured out where fanboys come from.
    - - - -
    You can't be ahead of the curve if you're stuck in a loop.

    --
    You can't be ahead of the curve, if you're stuck in a loop.
  7. Is there nothing better to read? by kaan · · Score: 4, Insightful

    I saw her Switch ad when it came out. I didn't get the cult fascination then, and I don't get it now either. So fine, whatever. Fast forward 5 years later and I'm wondering what the hell any of us are doing reading an interview with her.

    I read part of the interview and have concluded that it's just as interesting as most blogs by strangers I'll never meet. Funny thing is, most people are immediately appreciative of how much most blogs suck, yet an interview with Ellen Feiss is somehow above that.

    Please, someone tell me, what the hell am I missing here? Really. I don't get it.

    1. Re:Is there nothing better to read? by CAIMLAS · · Score: 5, Funny

      I think you're missing the fact that she is no longer a stoned-looking 14-year-old, but a very hot redhead 19-year-old college student. :P I mean, my god man! Look at her eyes here!

      http://www.faq-mac.com/mt/archives/img/escaparate/ Ellen%20Feiss.jpg

      Don't fall in! The lips aren't that unattractive, either. Ok, yeah, the rest may not be so hot (I've not seen any of her 'film acumen') but that much, at least, is.

      --
      ~/ssh slashdot.org ssh: connect to host slashdot.org port 22: too many beers
  8. Is submitter, like, 12? by superdude72 · · Score: 5, Insightful

    2002 is not a bygone era damn it. We haven't even decided what to call this decade yet.

  9. Ellen's take on the iPhone... by SpzToid · · Score: 5, Funny

    as quoted by a MacFan magazine...

    Macenstein: What do you think of the newly announced Apple iPhone?

    Ellen: Sounds expensive.

    Macenstein: Ok, we've taken up far too much of your time already.

    - - - -
        You can't be ahead of the curve if you're stuck in a loop.

    --
    You can't be ahead of the curve, if you're stuck in a loop.
  10. I read the story... by Jugalator · · Score: 5, Funny

    I was reading the story, and thought I was going to see something interesting, and it was like "beep beep beep". It's kinda... a bummer.

    --
    Beware: In C++, your friends can see your privates!
  11. A hero among us? by Annoymous+Cowherd · · Score: 4, Insightful

    The internet highlights a rather interesting aspect of human nature - the need to idolise other people.

    The rise to fame of actors and actresses is a bit more straightforward, since their performances are laid bare for all to rewind and review. We needed to see something about a person before we decided that they were worth the worship.

    Now, as we move forward, it seems the time and effort required for someone to bask in the aura of fame is drastically reducing. What we find more often in public forums are people, represented by no more than the text of their name or a default avatar, enjoying heroic receptions.

    I guess anonymity of others allows us to identify one or two things we like, and then our imagination fills in the rest.

    I think this will negatively effect self esteem in the long run.

  12. Hmmm by Bloke+down+the+pub · · Score: 4, Funny
    From TFA:

    My image in that commercial belongs to them. The money from Ellen Frisbees and alarm clocks would have to partially go to Apple.
    And the blow-up doll?
    --
    It's true I tell you, feller at work's next door neighbour read it in the paper.
  13. Yeah, PCs, please stop sucking! by LKM · · Score: 3, Funny

    Stop with the "PC sucks" nonsense.

    Yeah, I agree, PCs should really stop sucking. However, I wonder why you're telling that to us. Most of us aren't working on Windows.

  14. L Word? No Comment by dissolved · · Score: 3, Insightful

    Seems to me fanboys are bang outta luck. The fanGIRLS though....

  15. Re:Go MMX166 by name*censored* · · Score: 3, Funny
    Back in my day, we had competitions to see who had the BEST computer... you damn crazy kids!

    [disclaimer: I'm not actually old, but it seemed appropriate]
    --
    Commodore64_love: I don't comprehend people who're so frightened of death that they'll bankrupt themselves to stay alive
  16. Re:pupils by fafalone · · Score: 3, Informative

    It could simply be that she had a crush on the camera person. Pupils dialate for all manner of reason.

    When filming a scene, there's all sorts of lights pointed at the set, and you can see there's a light pointed right at her face. Natural causes of pupil dilation simply don't dilate THAT much when there's a light of any noticeable intensity on the eye. To have eyes like that without a chemical influence, she'd have to be in dim light AND having a physiological response, or complete darkness, to get that wide.
    That said, the chemical influence causing it isn't necessarily a hallucinogen (or a stimulant), it could be the same stuff the optometrist uses, to simulate the effect of drugs. The actors in drug movies don't really take drugs in front of the camera, most of the time anyway.

  17. Re:pupils by udderly · · Score: 4, Funny

    or maybe she was frightened by rogue clowns from outer space who just flew into the room wearing nothing but loincloths and Cyndi Lauper concert T-shirts. That's a perfectly reasonable explanation too.

  18. Re:pupils by Dunbal · · Score: 5, Informative

    That said, the chemical influence causing it isn't necessarily a hallucinogen (or a stimulant), it could be the same stuff the optometrist uses, to simulate the effect of drugs.

          Atropine is available in eye-drops, it blocks muscarinic receptors and causes pupillary dilation. It has been used for hundreds of years by women because they thought dilated pupils make them look "sexy". In fact atropine is derived from the "belladonna" plant, bella donna meaning "beautiful woman" in latin.

          There are other antimuscarinincs that can be used by hollywood to acheive this effect, since atropine can dilate pupils for weeks at a time which is not a good thing if you plan to be outside once in a while...

    --
    Seven puppies were harmed during the making of this post.
  19. Re:Foreign film by Gospodin · · Score: 4, Funny

    Wow am I square. It took me until this post (I haven't RTFA yet) to realize that the summary wasn't referring to a Biblical stoning. Yikes.

    "Clear eyes? How would that protect this poor girl from a thrown... ooooh!"

    --
    ...following the principles of Heisenburger's Uncertain Cat...