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7 Ways to Be Mistaken for a Spammer

ancientribe writes "The "This is Spam" button popping up on many service providers' email services can be empowering for a user, but it can also be the kiss of death for a legitimate business that gets canned with a click of that button. Dark Reading has a story on seven common missteps that can lead to a case of mistaken spammmer identity for a legit business trying to send its marketing email, newsletters or other correspondence."

8 of 383 comments (clear)

  1. Re:Mistaken??? by British · · Score: 4, Interesting

    As an addition to #1, I hate websites that require you to enter a password to UNSUBSCRIBE. Like their marketing emails are so precious that they don't want anyone else unsubscribing you. Yeah.... Most likely you would have forgotten said password.

  2. eMail Layout by tancque · · Score: 4, Interesting

    It also helps when you consider the layout of your eMail carefully. It has happened several times now that users come complaining that our mailserver tags their mail as spam. When investigating the eMail it is virtual in distinguishable from real spam. Some users even think that spam-layout and tricks to fool rulebased anti-spam programs is a "standard" for advertising, and things like obfuscating words are "Cool". (Really, I'm not joking)

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    Smoke me a kipper, I'll be back for breakfast!
  3. This is a real problem by Overzeetop · · Score: 3, Interesting

    I am on a mailing list for a local (okay, regional) club that has about 150-200 members. You have to opt-in to get on the list. Well, seems that one or two members didn't (or couldn't figure out how to) unsubscribe when they didn't want to read the list - they just hit the AOL "this is spam" button. That would be fine, except that AOL started blocking the listserve machine completely, and nobony who used AOL get their list emails. It took a while to petition AOL to get white listed, then some idiot got us re-blacklisted.

    To get around it, the list admin ended up reworking the list so that each recipient got thier own, personally addressed email. Not to stop the spam-blocking, but to find the "problem" user. A lot of work to get the list back up and running for those on AOL.

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    Is it just my observation, or are there way too many stupid people in the world?
  4. Re:No room left for legitimate marketing. by hey! · · Score: 3, Interesting

    I think you're going after a bit of a strawman here.

    It is true that back in the 90s, when the Internet was primarily an academic network, people freaked when it started to be used for marketing. But that's water long under the bridge.

    The problem isn't that deceptive spam makes email useless for legitiamte marketing. The problem is that spam makes email useless for communication.

    Google has shown its not advertising that's the problem. It's interference.

    The fundamental tenet of capitalism is that if people are free to make rational choices, they will optimize their welfare. I think that while exceptions certainly exist to this idea, it is reasonably correct. However, this presupposes that people have the freedom to direct their attention where they would like to, and to make decisions without interference. In other words, capitalism requires not only the freedom of marketers, but the privacy of consumers to achieve optimal results.

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    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  5. And the solution to the problem is... by AndySilva · · Score: 3, Interesting

    ... actually getting rid of spam...

    I know, I know, it's a beaten-to-death subject, but there are many valid commercial offers to many interested parties. Spam made all this marketing mess.

    We need to purify email, by means of a new protocol (another beaten-to-deatch subject)...

    Have you already checked EmailXT (http://www.emailxt.com/)? It's a protocol that promotes a simple transition path from the current email system, removes unsolicited bulk email (spam/viruses ) from existence, and adds new features like, for instance, easy removal from mailing lists.

    However it still has a long path to go (alpha stage, buggy prototype), but it's real and it's promising. My opinion, of course...

  6. The sound of a tiny violin... by radarsat1 · · Score: 5, Interesting

    Let me just clear the tears out of my eyes.. phew, okay.

    Excuse me if I don't worry too much about businesses trying to send "legitimate marketing emails". Think about it...
    What is their motivation?
    Email is a good delivery platform because everyone reads their email.
    However, spammers have ruined email for "legitimate businesses", by making us develop better and better filters to automatically remove spam/marketing from our inboxes.
    What is the consequence? That email is no longer a viable transport system for marketing. Hear that? Spam proves that email is NOT a good marketing channel.
    Simple: they will go back to their previous techniques.
    I don't see how this is a problem. The public has made it clear: Email is not intended for marketing. Use other channels.
    We have simply drawn a line in the sand, the existence of spam filters is a message to companies out there who want to abuse email: "We don't want it." I don't see how this is a problem. Marketing has plenty of other tricks up their sleeve, they don't need this one.

  7. Re:"Unsubscribe" links are harmful; don't click th by Hoi+Polloi · · Score: 3, Interesting

    Another favorite gimmick they use is the "You asked to receive email on this crap or from a partner". Fine, show me where I asked for this. Who is this partner? When did I ask to receive my millionth email for refinancing or for V1gr3ra? It is just a transparent attempt to get around any laws saying you can't send it unless it was asked for or you did business with them.

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    It is by the juice of the coffee bean that thoughts acquire speed, the teeth acquire stains. The stains become a warning
  8. Send it back! by rabel · · Score: 4, Interesting

    No! Remove any self-identifying information and then tear up the paperwork and send it back to them in their own postage-paid envelope. Toss some small rocks in there just for good measure since they pay the return postage by weight. Once you've done this a few times, it become second nature and only takes a moment.