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7 Ways to Be Mistaken for a Spammer

Posted by CmdrTaco on from the mispell-male-genitalia-i-dare-you dept.

ancientribe writes "The "This is Spam" button popping up on many service providers' email services can be empowering for a user, but it can also be the kiss of death for a legitimate business that gets canned with a click of that button. Dark Reading has a story on seven common missteps that can lead to a case of mistaken spammmer identity for a legit business trying to send its marketing email, newsletters or other correspondence."

1 of 383 comments (clear)

  1. The sound of a tiny violin... by radarsat1 · · Score: 5, Interesting

    Let me just clear the tears out of my eyes.. phew, okay.

    Excuse me if I don't worry too much about businesses trying to send "legitimate marketing emails". Think about it...
    What is their motivation?
    Email is a good delivery platform because everyone reads their email.
    However, spammers have ruined email for "legitimate businesses", by making us develop better and better filters to automatically remove spam/marketing from our inboxes.
    What is the consequence? That email is no longer a viable transport system for marketing. Hear that? Spam proves that email is NOT a good marketing channel.
    Simple: they will go back to their previous techniques.
    I don't see how this is a problem. The public has made it clear: Email is not intended for marketing. Use other channels.
    We have simply drawn a line in the sand, the existence of spam filters is a message to companies out there who want to abuse email: "We don't want it." I don't see how this is a problem. Marketing has plenty of other tricks up their sleeve, they don't need this one.